Open to opportunities

Mehek Mehek

@mehekmehek

Message

Strategic brand storyteller driving growth through narrative, strategy, and creative execution.

India

Message

What I'm looking for

I seek a role where I lead brand narrative and campaign strategy, collaborate cross-functionally, and drive measurable growth while working in a creative, impact-focused team.

I am a brand communication strategist and copywriter who builds cohesive narratives and actionable campaigns to help brands scale from 0–1 and 1–10. I specialize in brand architecture, brand books, social strategy, and creative content that amplifies a brand's voice.

Across agencies and studios I have led strategic planning, campaign management, market research, pitch decks, and performance analysis—delivering measurable visibility and growth for clients in consumer, hospitality, retail, and tech sectors. My work spans creative direction, scripts for brand films, event campaigns, stall design, and crisis communication.

I combine analytical rigor with bold creative thinking to translate business goals into storytelling and experiences that resonate. I pride myself on clear communication, thoughtful strategy, and brave execution that creates lasting impact.

Experience

Work history, roles, and key accomplishments

Current

Brand Communication Strategist

Current

Parentheses Studio

Dec 2024 - Present (10 months)

Reimagined brand narratives and developed brand books and architecture to ensure cohesive storytelling and client-aligned positioning; delivered social media strategies, event campaign concepts, and creative content assets to boost brand engagement.

Brand Strategy Brand Architecture Social Media Strategy Creative Direction Content Writing Campaigns

Strategist and Copywriter

Alien Hours

Apr 2024 - Nov 2024 (7 months)

Drove brand growth by devising and executing strategic plans, producing on-brand content and multi-channel campaigns, and analysing performance to optimise outcomes and scale brands from 0–1 and 1–10.

Content Strategy Copywriting Campaign Management Performance Analysis Market Research Social Media

Strategist and Copywriter

Southern Song

Mar 2023 - May 2024 (1 year 2 months)

Created strategic narratives and content that resonated with target audiences, conducting market research and delivering campaigns, website content, and brand communication materials to meet business objectives.

Market Research Content Strategy Campaigns Copywriting Brand Strategy Content

Marketing Lead

Avaesa

Jan 2023 - Mar 2023 (2 months)

Led a marketing team to execute campaigns and marketing plans, ensuring timely delivery and resolving operational challenges to maintain campaign effectiveness.

Team Leadership Campaign Execution Marketing Strategy Project Management Performance Tracking Content Planning

Management Trainee

Plan A

Sep 2022 - Nov 2022 (2 months)

Supported management with market research, competitor analysis, and digital marketing initiatives while assisting in day-to-day operational tasks to inform strategy.

Market Research Competitor Analysis Digital Marketing Reporting Operations

Content Writer & Photographer

Karthik Srinivasan Photography

Apr 2022 - May 2022 (1 month)

Produced content and photography for celebrity shoots and products, ghostwrote social captions for founders and celebrities, and curated custom visual and written content.

Photography Content Writing ghostwriting Visual Storytelling Photo Shoot Coordination

Executive Producer

Firth Workz

Jan 2022 - Jan 2022 (0 months)

Oversaw project schedules and budgets to ensure timely delivery of creative productions, serving as executive producer on multiple credited music and film projects.

Production Management Budgeting Scheduling Project Delivery Creative Oversight

Inventory Clerk

Yantra Tattoos

Nov 2020 - Dec 2021 (1 year 1 month)

Managed stock reporting and monthly inventory checks while producing website and social content and handling PR to support brand visibility and operations.

Inventory Management Content Creation Social Media Management Public Relations

Inventory Clerk

Hindustan Trading Company

Jul 2020 - Oct 2020 (3 months)

Oversaw inventory for art supplies, maintained stock records, and produced curated blog and website content to support customer engagement.

Inventory Control Stock Management Content Creation Blogs Reporting Blog

Event Co-ordinator

Dark Secrets Events

Apr 2018 - Mar 2020 (1 year 11 months)

Organised client-budgeted birthday events end-to-end, managed vendor meetings and logistics across 40+ stakeholder interactions to deliver cost-effective experiences.

Event Planning Budget Management Client Relations Logistics

Event Co-ordinator

Smarana Events

Jun 2019 - Jun 2019 (0 months)

Engaged attendees and facilitated hands-on craft activities while stewarding event flow to enhance visitor experience during short-term event activation.

Event Stewarding Facilitation Customer Service event support