I developed chat-style ad scripts for Shapes (formerly DreamTeam), turning real HR pain points from a VP-level review into four video and carousel concepts using a viral Instagram reel format.
For Nata NYC, I built a social media strategy system with brand identity documentation, content pillars, a four-week content calendar, and a production toolkit. I also developed a Valentine’s campaign proposal with Reel concepts, design assets, and an upsell narrative.
I crafted chat-style ad scripts for micro1’s AI recruiter, Zara, using real client data from Deel’s case study. My projects also include real estate newsletter samples and bakery dataset analysis using Google Sheets and Excel.

