Ishita Joshi

I’m a junior marketing professional with hands-on experience in copywriting, content strategy, consumer research, and D2C campaign development. I’ve built self-initiated marketing campaigns for real Indian D2C brands, developing objection-based ad copy, experiential marketing strategies, and brand positioning frameworks grounded in consumer insights.

Through internships at a YouTube channel and a D2C e-commerce startup, I researched topics and developed scripts and subtitles for YouTube video content across multiple formats. I collaborated cross-functionally to align marketing and creative execution to audience preferences, platform engagement goals, and clear deadlines.

On the campaign side, I’ve led structured research (including Instagram comment analysis) and translated findings into funnel-stage content strategies, experiential activation mechanics, and measurable campaign deliverables. I bring an ownership mindset, strong stakeholder communication, and disciplined execution—supported by tools like Canva, Notion, Meta Ads Library, Google Sheets, and Excel.