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Hélène Gicquel

@helenegicquel

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Senior copywriter and localization specialist scaling multilingual, performance-driven content.

Germany

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What I'm looking for

I seek a role where I lead multilingual content and localization strategy, collaborate cross-functionally, and use AI-assisted workflows to scale high-quality, performance-driven creative.

I am a senior copywriter and localization specialist with 15+ years crafting brand voice, performance copy, and scalable localization for global products. I work across Paid Social, CRM, SEM and web to deliver channel-ready content that performs.

At Babbel I directed the French brand voice, launched high-impact campaigns including OOH and TVCs, and optimized localization workflows and QA processes to scale output without sacrificing quality.

At idealo I developed style guides, trained teams, coordinated cross-functional projects in WordPress, and contributed to the company becoming the top price comparison site in France over a decade.

I combine hands-on writing, stakeholder management, and AI-assisted workflows (LLMs, prompting, editing) to improve efficiency while preserving human tone and consistency.

Experience

Work history, roles, and key accomplishments

Senior Copywriter

Babbel

Nov 2020 - Dec 2025 (5 years 1 month)

Directed the French brand voice across channels and created/localized high-performing Paid Social, CRM, and SEM content; launched an OOH Paris campaign that drove +35K website visits and +4K app downloads.

Copywriting Localization Paid Social CRM SEM QA Processes Stakeholder Management

Senior Content Manager

Idealo Internet GmbH

Dec 2017 - Oct 2020 (2 years 10 months)

Developed style guides and quality standards, led training and localization efforts to translate/transcreate content for SEO, and coordinated landing page production in WordPress to improve French market performance.

Localization Transcreation SEO Content Strategy WordPress Team Leadership Training

Editorial Team Lead

Idealo Internet GmbH

Dec 2008 - Nov 2017 (8 years 11 months)

Led the editorial team producing SEO articles and multi-channel content, managed seasonal campaigns and performance reporting, and implemented training to raise editorial quality.

SEO & Content Content Planning performance reporting Team Management

Education

Degrees, certifications, and relevant coursework

University of Montpellier

Master of Arts, French Linguistics and Literature

2003 - 2006

Grade: With Honors

Completed a Master’s degree in French Linguistics and Literature, graduating with honors and focusing on advanced linguistic analysis and literary studies.