Open to opportunities

Semra Öcalmis

@semracalmis

Message

Bilingual copywriter and translator crafting brand voice, campaigns, and editorial storytelling (DE/EN).

Germany

Message

What I'm looking for

I want to own projects end-to-end—strategy, tone of voice, copy, and the visuals—creating brand voice guidelines, campaigns, and email/social content for lifestyle and wellness brands, in DE/EN.

I’m a bilingual copywriter, translator, and editor (DE/EN) with three years’ experience creating brand voice, social copy, email marketing copy, and editorial content for fashion, hospitality, and wellness brands. I develop concepts from brief to final asset—writing, translating, proofreading, and art-directing the visuals that carry the words.

I’m comfortable owning a project end-to-end: strategy, tone of voice, copy, and the photography or layout it lives in. From brand voice guidelines and campaign concepts to welcome flows, launch sequences, and nurture campaigns, I adapt tone and rebuild meaning beyond literal translation—so language sounds native, rhythmic, and on-brand.

Experience

Work history, roles, and key accomplishments

Current

Creative Director & Photographer

Current

Freelance

Jan 2023 - Present (3 years 7 months)

Developed editorial concepts and shot fashion/culture photography for KALTBLUT Magazine, writing accompanying editorial copy and captions. Directed shoots end-to-end and managed the production pipeline from initial brief to final delivery.

Creative Direction Art Direction Visual Storytelling Photoshop Canva

Current

Freelance Copywriter & Translator

Current

Freelance

Jan 2022 - Present (4 years 7 months)

Wrote brand voice guidelines, taglines, and campaign concepts across social, email, and product formats for editorial and lifestyle clients. Translated and copyedited DE↔EN marketing and web copy, including proofreading, email flows, and cocktail menu naming/descriptions.