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Meera Brahmapurkar

@meerabrahmapurkar

Marketing Manager at Touchwood Engineering & Projects, driving B2B marketing and lead generation for engineering and construction projects.

India

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At Touchwood Engineering & Projects Pvt. Ltd., I lead the marketing team and develop B2B digital and industrial marketing strategies for engineering and construction projects. I drive lead generation and account-based marketing targeting key accounts across manufacturing, automotive, electronics and engineering.

At eDiscountsUSA, I led multi-brand social media strategy for restaurant, grocery and e-commerce brands. I oversaw Google Business Profiles and Local SEO, with visibility and review engagement improving by around 30%, and used audience insights and analytics to increase engagement by 30%+.

At Innovative Piping Systems, I developed the company’s first integrated digital marketing and social media strategy for B2B engineering. LinkedIn campaigns increased online visibility by around 40%, and I coordinated with engineering and sales teams to align marketing communication with business objectives.

As a freelance digital marketing consultant, I support clients with marketing strategy, lead generation and campaign execution. Earlier, at CVS Health, I supported system modernization through requirements analysis, JIRA user stories, Agile ceremonies and UAT activities.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Touchwood Engineering & Projects Pvt. Ltd.

Jan 2026 - Present (9 months)

Leads the marketing team and function, overseeing social media, content, creative design, Google Business, marketing collateral, and digital execution. Develops B2B digital and industrial marketing strategies for PEB, turnkey projects, civil construction, MEP, commercial construction, and factory setup.

B2B Marketing Digital Marketing Social Media Marketing Content Marketing SEO Local SEO Google Business Profile Lead Generation Account Based Marketing Email Marketing LinkedIn Outreach Marketing Collateral KPI Tracking

Current

Freelance Digital Marketing Consultant

Current

Self Employed

Jan 2024 - Present (2 years 9 months)

Provides digital and offline marketing consulting, including social media marketing, content strategy, lead generation, and campaign planning for various clients.

Digital Marketing Social Media Marketing Content Strategy Lead Generation B2B Marketing B2C Marketing Customer Relationship Management Campaign Planning Marketing Collateral Event Coordination Performance Monitoring Business Development

Digital Marketing Manager

eDiscountsUSA

Jul 2024 - May 2026 (1 year 10 months)

Led multi-brand social media strategy across Facebook, Instagram, and X for restaurant, grocery, and e-commerce brands. Managed content calendars, publishing workflows, and Canva creatives to ensure consistent brand communication.

Social Media Strategy Content Calendar Canva Google Business Profile Local SEO Email Marketing WhatsApp Marketing Audience Insights Competitive Analysis AI Assisted Analytics Engagement Optimization

Digital Marketing Consultant

Ujwala Bairagi's Finsol IMF LLP (UB Investments)

Apr 2024 - Mar 2025 (11 months)

Planned and executed social media strategies across Facebook, Instagram, YouTube, and LinkedIn for financial advisory services. Created investor-friendly financial content and Canva creatives, increasing saves and shares by 25%+.

Social Media Strategy Content Creation Canva Financial Content Content Calendar WhatsApp Marketing Email Marketing Meta Insights Google Analytics Community Engagement

Marketing Consultant

Innovative Piping Systems

Jul 2023 - Jun 2024 (11 months)

Developed and executed the company's first integrated digital marketing and social media strategy for B2B engineering verticals. Managed B2B LinkedIn campaigns positioning the company as a technical thought leader, increasing online visibility by ~40%.

B2B Marketing Digital Marketing Social Media Strategy LinkedIn Campaigns Content Strategy Agile Sprint Execution performance reporting Stakeholder Management

Business Analyst

CVS Health

Mar 2022 - Apr 2023 (1 year 1 month)

Conducted business requirements analysis and documentation for system modernization projects. Translated stakeholder inputs into JIRA epics and user stories using Agile methodologies.

Business Analysis Requirements Documentation Jira Agile Scrum Ceremonies UAT Validation Documentation Pre Deployment Readiness

E-commerce Marketing & Business Analyst

Fulfillment Center Services

May 2016 - Apr 2018 (1 year 11 months)

Managed multi-channel marketing campaigns across Amazon, eBay, Shopify, and Magento platforms. Executed email promotions, discount campaigns, and competitor pricing analysis to drive conversion optimization.