At Binary Semantics Ltd, I led digital marketing strategy and execution for the EdTech portfolio, from campaign planning through performance reporting. I also planned marketing events and webinars, and managed organic and paid social media.
I adopted AI-powered marketing tools to support content creation, campaign optimization, and audience targeting. I designed and deployed email campaigns, tracked performance across SEO, paid, and email channels, and shared reports and insights with leadership.
Across projects including Navabharat Infraventures, I ran paid campaigns that delivered a 32% increase in website traffic and a 45% increase in sales. I’ve also grown organic followers across social media channels by 120% through targeted content strategy.
