MMMeaghan Moynahan
@meaghanmoynahan
Results-driven media and marketing executive with 13+ years of experience.
United StatesWhat I'm looking for
I am a strategic, cross-functional media leader with over 13 years of experience in delivering omni-channel marketing strategies that seamlessly connect creativity with performance. My expertise lies in building integrated media ecosystems that leverage consumer insights, content, data, and technology to drive substantial business growth. I have a proven track record of partnering with Fortune 500 clients across various sectors, including tech, wellness, fashion, CPG, and financial services, consistently delivering results that exceed expectations.
As the Founder and Principal Consultant at Sullivan x Co., I architected full-funnel integrated media plans that resulted in a 25% increase in media ROI and 30% year-over-year revenue growth. My leadership roles at SOA Agency and IMP-SF have further honed my skills in cross-functional planning and optimization, where I successfully drove significant revenue growth and enhanced client satisfaction through innovative strategies and high-performing team management. I am passionate about translating data into actionable insights and fostering collaboration across disciplines to create cohesive, impactful campaigns.
Experience
Work history, roles, and key accomplishments
Strategic Account Director
SOA Agency
Jan 2024 - Present (1 year 9 months)
Owned cross-functional planning and optimization strategy across digital channels, driving $500K+ in net new revenue. Spearheaded process redesign that reduced campaign inefficiencies by 71% and increased client satisfaction by 100%.
Founder & Principal Consultant
Sullivan x Co.
Jan 2018 - Present (7 years 9 months)
Architected full-funnel integrated media plans spanning paid, owned, earned, and shared channels for high-growth brands in fashion, wellness, fintech, and CPG. Delivered 25% increase in media ROI and 30% YoY revenue growth through data-informed activation strategies.
Director of Social Media & Influencer Marketing
IMP-SF
Jan 2020 - Jan 2024 (4 years)
Drove integrated media planning and strategy across complex B2B/B2C portfolios, with a focus on tech, education, finance, and health verticals. Launched media programs that increased visibility by 200%, generated 4M+ impressions, and drove 63% growth in engagement.
Founder & Creative Director
District Sparkle
Jan 2012 - Jan 2022 (10 years)
Scaled media and influencer platform from concept to six-figure monthly reach; forged content and media partnerships with over 50 global brands. Led paid and earned campaign development, integrating content, influencer, and affiliate programs.
Director of Digital Marketing
e-tailer, inc.
Jan 2017 - Jan 2018 (1 year)
Orchestrated omni-channel digital campaigns across 4 verticals; delivered 61% growth in social engagement and 30% increase in conversion. Executed data-informed channel mix strategies, optimized partner selection, and led campaign testing across programmatic, paid social, and search.
Management Specialist
U.S. Department of State
Jan 2014 - Jan 2017 (3 years)
Directed strategic communications initiatives focused on stakeholder alignment, digital transformation, and interagency coordination.
Education
Degrees, certifications, and relevant coursework
IUIndiana University
Bachelor of Arts, Criminal Justice
Grade: Dean's List
Activities and societies: Dean’s List 2008, 2009; Minors in African American and African Diaspora Studies, Gender Studies, Psychology.
Achieved Dean's List honors in 2008 and 2009. Pursued minors in African American and African Diaspora Studies, Gender Studies, and Psychology.
Availability
Location
United StatesAuthorized to work in
Job categories
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