At Accenture-Pune, I analyze user behavior with GA4 and UserTesting to identify customer pain points and conversion opportunities.
I develop data-driven hypotheses and prioritize experiments based on business priorities, impact, effort, and feasibility. I also conduct pre-test analysis, including KPI definition, sample size calculations, and audience targeting.
I design, build, QA, launch, and monitor A/B tests and personalization campaigns using VWO, then analyze results and share recommendations to improve user experience and conversion rates.
Previously, as a Front-End Developer at Aptara New Media PVT LTD- Pune, I worked on projects including ET-1 Migration, Savvas, Pearson, and Sharpat. I developed web pages and reusable learning templates with HTML5, CSS3, JavaScript, and jQuery, and deployed builds on Amazon Web Services (S3).
