Mayra Acosta Rodríguez

Coordinate digital acquisition campaigns across international markets, managing priorities, budgets, and market-specific requirements. Monitor lead generation and conversion, translating results into actionable recommendations.

Coordinated digital campaigns across Google, Meta, TikTok, and Spotify, contributing to a 25% increase in application conversion. Led cross-functional coordination to align creative assets and strategic objectives.

Developed commercial digital advertising proposals and sales presentations for brand partners. Managed campaign relationships with major brands and coordinated digital initiatives with internal teams and technology partners.

Managed digital campaign relationships with major brands, translating briefs into media plans. Oversaw 40-50 campaigns per month, monitoring CTR and sales contribution, and prepared post-campaign reports.

Developed media strategies and campaign plans aligned with client objectives. Managed campaign planning and client communication across digital properties.

Developed and sold tailored digital advertising solutions, contributing to client portfolio and revenue growth. Supported client acquisition and account development.

Managed the Tarjeta Oh! account, overseeing Facebook advertising and content while supporting new-account acquisition for Google Ads investment.

Managed commercial relationships and account development for clients including Marriott and Courtyard. Prepared proposals and quotations for media, activations, and events.

Advised clients on digital tools and solutions while supporting new-client acquisition.

Bachelor's Degree in Marketing and Commercial Management from Universidad San Ignacio de Loyola.