Maychelle Nugas
@maychellenugas
SEO and digital marketing specialist driving organic growth, technical SEO, and content strategy.
What I'm looking for
I am an SEO and digital marketing specialist with 14+ years of experience delivering measurable improvements in organic traffic, keyword rankings, and conversions for diverse global clients.
With a Bachelor’s in Information Technology and an MBA in Business Administration, I combine technical SEO expertise with strategic business acumen to solve complex site issues and optimize content for search and users.
I lead end-to-end digital campaigns including Local SEO/GMB optimization, technical audits, content strategy, off-page outreach, and e-commerce optimization across platforms like Shopify and Amazon.
I train teams, implement performance tracking (GA, GSC, GTM, Data Studio), and continuously iterate strategies based on data to drive long-term retention and growth.
Experience
Work history, roles, and key accomplishments
SEO Specialist & Digital Marketer
Freelancer
Jan 2016 - Present (10 years 2 months)
Developed and executed technical and local SEO strategies, content optimization, and off-page campaigns for global clients, driving measurable improvements in organic traffic and keyword rankings over 7+ years. Conducted audits, fixed technical issues, and provided data-driven reports to optimize conversions and site performance.
Public Information Officer
University of Southeastern Philippines
Jan 2015 - Dec 2016 (1 year 11 months)
Managed the university's Public Information Office and developed marketing campaigns to boost visibility and enrollment, coordinating press releases, events, and digital promotions. Improved institutional communications through integrated traditional and online strategies.
Acting Head Writer / SEO Writer
HP Outsourcing Phils.
Jan 2012 - Dec 2016 (4 years 11 months)
Wrote and managed SEO-optimized content including blogs, product reviews, and meta descriptions; led the writers' department, ensured quality control, and handled international client communications. Implemented keyword planning and backlink strategies to improve client search performance.
Education
Degrees, certifications, and relevant coursework
University of Immaculate Conception
Master of Business Administration, Business Administration
Master of Business Administration completed at the University of Immaculate Conception.
Cor Jesu College
High School Diploma, High School
Grade: First Honorable Mention
Completed high school with First Honorable Mention at Cor Jesu College.
Isaac Abalayan Elementary School
Elementary School Completion, Elementary Education
Grade: Valedictorian
Completed elementary education and graduated as Valedictorian.
University of Southeastern Philippines
Bachelor of Science in Information Technology, Information Technology
2006 - 2011
Bachelor of Science in Information Technology from the University of Southeastern Philippines.
Tech stack
Software and tools used professionally
Facebook Ads
Google Tag Manager
Data Studio
UpViral
Google Docs
Shopify
WooCommerce
Mailchimp
SendinBlue
Gmail
Google Analytics
Google Search Console
Slack
TinyPNG
ActiveCampaign
Trello
Asana
ClickUp
Basecamp
WordPress
Ahrefs
Moz
SEMrush
Google Sheets
Microsoft Excel
Inspectlet
GTmetrix
Favro
1Password
Canva
Hotjar
Google Ads
Screaming Frog
Hootsuite
Yoast
Elementary
Writer
Remote
ChatGPT
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
Interested in hiring Maychelle?
You can contact Maychelle and 90k+ other talented remote workers on Himalayas.
Message MaychelleFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
