Looking for a job

Maychelle Nugas

@maychellenugas

Message

SEO and digital marketing specialist driving organic growth, technical SEO, and content strategy.

Philippines

Message

What I'm looking for

I seek a role where I can lead SEO and content strategy, solve technical SEO challenges, mentor teams, and drive measurable organic growth within a collaborative, data-driven company.

I am an SEO and digital marketing specialist with 14+ years of experience delivering measurable improvements in organic traffic, keyword rankings, and conversions for diverse global clients.

With a Bachelor’s in Information Technology and an MBA in Business Administration, I combine technical SEO expertise with strategic business acumen to solve complex site issues and optimize content for search and users.

I lead end-to-end digital campaigns including Local SEO/GMB optimization, technical audits, content strategy, off-page outreach, and e-commerce optimization across platforms like Shopify and Amazon.

I train teams, implement performance tracking (GA, GSC, GTM, Data Studio), and continuously iterate strategies based on data to drive long-term retention and growth.

Experience

Work history, roles, and key accomplishments

Current

SEO Specialist & Digital Marketer

Current

Freelancer

Jan 2016 - Present (10 years 2 months)

Developed and executed technical and local SEO strategies, content optimization, and off-page campaigns for global clients, driving measurable improvements in organic traffic and keyword rankings over 7+ years. Conducted audits, fixed technical issues, and provided data-driven reports to optimize conversions and site performance.

Technical SEO Local SEO Content Strategy Keyword Research Ahrefs Google Analytics

Public Information Officer

University of Southeastern Philippines

Jan 2015 - Dec 2016 (1 year 11 months)

Managed the university's Public Information Office and developed marketing campaigns to boost visibility and enrollment, coordinating press releases, events, and digital promotions. Improved institutional communications through integrated traditional and online strategies.

Public Relations Campaign Management Event Coordination Digital Marketing Content Creation

Acting Head Writer / SEO Writer

HP Outsourcing Phils.

Jan 2012 - Dec 2016 (4 years 11 months)

Wrote and managed SEO-optimized content including blogs, product reviews, and meta descriptions; led the writers' department, ensured quality control, and handled international client communications. Implemented keyword planning and backlink strategies to improve client search performance.

Content Writing seo writing Editorial Management Keyword Research Backlinks Quality Assurance Client Communication