Zaire Boteros

Directed end-to-end SEO, paid media, and conversion-tracking strategy for Australian B2B service clients, including technical SEO, on-page optimization, and off-page authority building. Managed Google Ads and Meta Ads campaigns and built GA4/GTM/HubSpot CRM conversion tracking with reporting dashboards.

Managed SEO and paid search for a registered training organization by combining keyword and competitive analysis with landing-page optimization to support enrollment goals. Improved traffic and strengthened authority through targeted content and on-page work and authoritative backlinks.

Delivered SEO, technical optimization, paid-search, and content strategy as an independent consultant across training, freight/logistics, and B2B services for concurrent and back-to-back client engagements.

Led on-page, off-page, and technical SEO for an Australian client, applying schema markup, structured data, and search-intent-focused content. Resolved recurring technical issues to keep the site indexed and support sustained keyword-ranking gains.

Ran full-site technical audits and on-page optimization for a US freight/logistics client, fixing crawl errors and broken links and improving mobile page speed. Supported increased target keyword rankings and organic visibility while building quality backlinks from industry-relevant sites.

Handled on-page and off-page SEO along with Google Ads management, running concurrently with a content engagement. Improved keyword rankings and organic visibility through meta-tag and header optimization, content optimization, and sustained link-building.

Edited and proofread long- and short-form content while enforcing brand voice, grammar accuracy, and SEO best practices including keyword placement and internal linking. Managed multiple concurrent content projects to deadlines aligned with the client's search-ranking goals.

Owned SEO strategy end to end for client websites, including keyword research, on-page optimization (meta tags, headers, URL structure), and off-page link-building and guest-posting campaigns. Led combined SEO and PPC campaigns, monitored performance via Google Analytics and Google Search Console, and collaborated to embed SEO best practices into website development and content workflows.

Managed social media presence and a content calendar to grow followers and engagement. Implemented on-page SEO improvements and supported day-to-day operations including customer service and vendor coordination.

Transcribed and edited physician dictation into HIPAA-compliant records while maintaining high accuracy against deadlines.

Transcribed and edited physician dictation into HIPAA-compliant records while maintaining high accuracy against deadlines.

Supported real estate lead generation and CRM data management, and ran early paid/social campaigns to grow web traffic for the brokerage.

Handled inbound customer inquiries in a high-volume call center and maintained strong first-contact resolution performance.

Completed a Bachelor of Science in Juris Doctor program. Graduated in June 2026.

Earned a Bachelor of Science in Biological Sciences (Major in Biology, Pre-Med track). Graduated in March 2012.