Maya Yaari

Direct lifecycle optimization and deliverability infrastructure initiatives, providing strategic consulting to global clients. Implemented deliverability best practices, improving inbox placement by 15% for affiliate clients, and led onboarding and messaging infrastructure with Twilio.

Designed and executed dormant-customer reactivation strategies, achieving up to 25% reactivation among leads with no engagement for 2+ years. Led global lifecycle, loyalty, and multi-brand engagement strategy across multiple international markets.

Developed lifecycle onboarding and retention strategies to support product adoption and customer engagement. Managed CRM processes using Salesforce and HubSpot, achieving a 30% uplift in open rates and a 20% improvement in B2B top 20 clients.

Provided technical support and training to accommodation partners.

Executed high-volume email campaigns reaching up to 50 million recipients in a single send across global markets. Managed enterprise-scale lifecycle campaign operations, including personalization, testing strategy, and large-scale campaign delivery.

Trained and supported hotel partners on the Expedia platform; implemented marketing best practices, managed content and English-Hebrew translation.

Led a website redesign project and managed ongoing content, design, and community support across online channels.

Managed office operations and marketing: membership, event coordination, and online promotion across Facebook, Mailchimp, and Meetup.

Built and led a 2-person email marketing team, owning ESP execution, deliverability, and segmentation strategy across multiple brands. Improved engagement and retention across global markets.

Grade: Honors

Earned a Bachelor of Arts in Communications, New Media, Marketing and Journalism with honors.