Shira Rosen
@shirarosen
Retention Marketing Manager at Tenengroup Ltd. (Oak and Luna); grew email and SMS channel revenue from $6.5M to $15M a year.
IsraelWhat I'm looking for
At Tenengroup Ltd. (Oak and Luna), I built the lifecycle function from the ground up and grew email and SMS channel revenue from $6.5M to $15M a year. I own the email, SMS, and loyalty engine, including Klaviyo flows, segmentation, testing, and deliverability.
I designed and launched the Key Club loyalty program and drive list growth through product and on-site tactics alongside brand-led acquisition plays. I partner with Brand, Data, Product, and Performance, and direct creative partners while mentoring the junior email marketer.
Experience
Work history, roles, and key accomplishments
Retention Marketing Manager
Tenengroup Ltd. (Oak and Luna)
Nov 2022 - Present (3 years 11 months)
Own the full lifecycle marketing engine end-to-end — email, SMS, and loyalty — in a fast-moving, high-growth DTC environment, blending hands-on execution with cross-functional strategy to make retention a core revenue driver.
Retention Marketing Specialist
Tenengroup Ltd. (Oak and Luna)
Nov 2022 - Jul 2025 (2 years 8 months)
Owned the full lifecycle marketing engine end-to-end — email, SMS, and loyalty — in a fast-moving, high-growth DTC environment, blending hands-on execution with cross-functional strategy to make retention a core revenue driver.
Owner & Designer
Shira Rosen Design Studio
Jan 2016 - Dec 2022 (6 years 11 months)
Owned and operated a design studio, providing design services.
Customer Marketing Specialist
Sensica
Jan 2018 - Dec 2019 (1 year 11 months)
Specialized in customer marketing activities.
Co-Founder
JustPitched
Jan 2017 - Dec 2018 (1 year 11 months)
Co-founded a startup, contributing to its development.
IDF Educator
Israel Defense Forces
Jan 2009 - Dec 2011 (2 years 11 months)
Served as an educator in the IDF, providing education and training.
Marketing Manager
Loop Living
Owned end-to-end marketing for a boutique plant-ware brand, from new product launches and 360° campaigns to email, content, social, and community.
Graphic Designer & PA to the President
NGO Monitor
Managed in-house design projects (print and web) while providing executive support and travel coordination for the President.
Community Manager
Urban Place – CoWorking Space
Contributed to community engagement through content development and event management in collaboration with ecosystem partners.
Education
Degrees, certifications, and relevant coursework
College of Management, Rishon LeZion
MBA
Completed an MBA at the College of Management, Rishon LeZion in 2022.
MBA Impact Investing Network & Training
MBA Impact Investing Network & Training
Completed the MBA Impact Investing Network & Training certification in 2021.
IDC
Global Impact Course
Completed the Global Impact Course at IDC in 2018.
Bar Ilan University
BA, Political Science & English
Earned a BA in Political Science and English from Bar Ilan University in 2015.
Availability
Location
IsraelAuthorized to work in
Salary expectations
Social media
Job categories
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