Open to opportunities

Mayank Upreti

@mayankupreti

I turn large-scale consumer research into Power BI insights that shape products, customer experience, and go-to-market decisions.

India

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What I'm looking for

I'm looking to lead consumer insight, market research, and analytics work that turns survey and customer data into product, marketing, CX, and growth decisions. I value cross-functional collaboration, dashboard-driven reporting, and opportunities to influence strategy through clear research storytelling.

I've delivered 200+ quantitative consumer research studies and processed survey data from more than 500,000 respondents across technology, FMCG, retail, beverages, and industrial sectors. At Multiplier Technologies India, I lead end-to-end consumer insight programs that turn customer behaviour, product experience, brand perception, and purchase drivers into actionable recommendations.

I build Power BI dashboards for NPS, CSAT, segmentation, satisfaction, retention, and consumer behaviour, while using SPSS, Excel, and SQL to clean, model, and analyse multi-source data. My reporting automation has reduced manual effort by 40%, data validation protocols reduced error rates by 25%, and improved data workflows reduced reporting cycle time by 35%.

Across Jindal, Safeguard Global, Softbot InfoSystems, Kantar, WNS, and Usamp, I've managed survey design, fieldwork, quality assurance, market analysis, competitive benchmarking, and executive reporting. I enjoy translating complex research into clear narratives that help product, marketing, UX, sales, and leadership teams make better decisions.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst

Current

Multiplier Technologies India

Feb 2026 - Present (6 months)

Led end-to-end consumer insight projects, designing research frameworks and questionnaires, analyzing large-scale survey data with SPSS and Excel, and developing Power BI dashboards to track NPS, CSAT, and segmentation KPIs. Partnered with product, marketing, and business teams to translate findings into strategic recommendations.

Survey Research SPSS Excel Power BI Dashboard Design Consumer Insights Segmentation Data Analysis Stakeholder Management

Senior Manager – Steel Business

Jindal (India) Ltd.

Oct 2025 - Jan 2026 (3 months)

Developed customer and dealer insight dashboards to monitor sales performance and satisfaction, conducted dealer feedback analysis, and analyzed market trends to support commercial strategy. Built KPI dashboards for retention and engagement, and produced monthly and quarterly trend reports for senior management.

Power BI Dashboard Design Customer Analytics Market Research Survey Analysis Segmentation KPI Reporting

Research Analyst

Multiplier Technologies India

Apr 2023 - Oct 2025 (2 years 6 months)

Managed the survey lifecycle from design to delivery, authored 30+ insight reports annually, and built automated Excel templates reducing manual effort by 40%. Designed and executed survey research programs across 50,000+ respondents, and developed Power BI dashboards for real-time visibility into segmentation and NPS trends.

Survey Research SPSS Excel Power BI Data Validation Report Writing Segmentation

Research Analyst

Safeguard Global

Mar 2022 - Mar 2023 (1 year)

Supported quantitative and qualitative research projects including CATI, online surveys, and focus group data processing. Coded and tabulated survey responses, maintained data integrity, and produced cross-tabulation reports for client deliverables.

Quantitative Research Qualitative Research Cross Tabulation Data Integrity

Research Analyst

Softbot InfoSystems

Jan 2018 - Feb 2022 (4 years 1 month)

Managed multiple market research and analytics projects from planning through delivery, conducted secondary research and competitor benchmarking, and designed Power BI dashboards for executive reporting. Automated recurring reports and coordinated cross-functional teams for on-time delivery.

Market Research Power BI Dashboard Design Project Management Data Modeling

Lead Programmer – Consumer Research

Kantar

Jul 2016 - Aug 2017 (1 year 1 month)

Conducted end-to-end quantitative consumer research including questionnaire design, sampling, fieldwork coordination, and data analysis. Analyzed consumer panel data to identify trends in penetration and brand loyalty, and delivered brand health insights and segmentation analysis.

Quantitative Research Survey Design SPSS Data Analysis Segmentation Brand Health PowerPoint

Lead Associate – Market Research

WNS Global Services

Jul 2014 - Jun 2016 (1 year 11 months)

Analyzed quantitative consumer research studies including brand tracking, product testing, and concept testing. Applied SPSS for data cleaning and statistical analysis, and generated weekly and monthly reports on consumer behaviour trends, reducing research bias and improving data accuracy by 20%.

Quantitative Research SPSS Data Cleaning Statistical Analysis Report Writing

Programmer

Usamp India Pvt Ltd

Nov 2012 - Jun 2014 (1 year 7 months)

Supported survey creation, fieldwork, and data cleaning processes, and assisted in web survey development and translating complex data into user-friendly dashboards.

Survey Programming Data Cleaning Survey Development Dashboard Design