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Mayank Raturi

@mayankraturi

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Digital marketing leader at QS who generated $5.5M in 2025 revenue and built global demand generation programs.

India

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At QS Quacquarelli Symonds Ltd, I founded and scaled the QS Digital Agency, leading global digital and demand generation strategy for university clients. In 2025, the work generated $5.5M in revenue, supported by a 12% increase in client renewals.

I partnered directly with the CEO on agency strategy, product-market fit, client acquisition, and performance decisions. I implemented HubSpot CRM and advanced analytics frameworks that reduced CPA by 15%.

At Checkmarx, I led global digital and demand generation strategy for a B2B cybersecurity SaaS business, generating $48M+ in annual pipeline. A full-funnel segmentation strategy improved marketing ROI by 31%, while experimentation increased ROI by 13% and reduced CPL by 40%.

Earlier, at Gutenberg LLC, I managed digital advertising budgets exceeding $15M annually and improved conversion rates by 27% through A/B testing and landing-page optimization. Across my career, I’ve worked on B2B demand programs, digital campaigns, and website launches, including 12 B2B websites at Trilliant Digital.

Experience

Work history, roles, and key accomplishments

Head of Digital Marketing

QS Quacquarelli Symonds Ltd

Mar 2024 - Apr 2026 (2 years 1 month)

Founded and scaled the QS Digital Agency, leading global digital and demand generation strategy for university clients. Generated $5.5M in revenue in 2025 and implemented HubSpot CRM, reducing CPA by 15%.

Demand Generation Digital Strategy HubSpot Marketing Automation CRM Analytics Team Leadership Budget Management

Director, Digital Marketing

Checkmarx

Nov 2021 - Sep 2023 (1 year 10 months)

Led global digital and demand generation strategy for a B2B cybersecurity SaaS business, generating $48M+ in annual pipeline. Improved marketing ROI by 31% and reduced CPL by 40%.

Demand Generation Digital Strategy B2B SaaS Cybersecurity SEO CRO Performance Marketing Team Leadership Budget Management

Digital Marketing Director

Gutenberg LLC

Jan 2020 - Dec 2021 (1 year 11 months)

Led end-to-end digital marketing strategy for enterprise clients, managing budgets exceeding $15M annually. Improved conversion rates by 27% through A/B testing and increased website traffic by 55%.

Digital Marketing Budget Management A B Testing CRO SEO Email Automation 6Sense Qualtrics

Head of Digital Strategy & Operations

Trilliant Digital

Jan 2016 - Dec 2020 (4 years 11 months)

Led a 16-member digital marketing team across client delivery, demand generation, and campaign operations for B2B businesses. Launched 12 B2B websites and associated acquisition programs.

Digital Marketing Team Leadership Demand Generation Campaign Operations Client Management

Digital Account Manager

Grey Worldwide

Jan 2013 - Dec 2016 (3 years 11 months)

Managed integrated digital campaigns for global brands including Adobe, Dell, Infosys, and Quikr. Improved Infosys conversions by 13% through strategic campaign planning and execution.

Digital Marketing Campaign Management Social Media Brand Awareness Conversion Rate Optimization