Alejandro Cartagena

I’m an iGaming professional with 5+ years at Coolbet across customer support, sportsbook operations, and marketing coordination for LATAM markets. I specialize in CRM and lifecycle marketing—turning player data into retention, reactivation, and event-driven sportsbook campaigns.

In my current role as a Sports Marketing & CRM Consultant, I support iGaming operators and sports brands with CRM, retention, and sportsbook marketing strategy. I also founded a sports content platform, building audience growth through hands-on execution across Instagram and Telegram.

At Coolbet, I coordinated sportsbook marketing campaigns across Chile, Peru, Ecuador, and Mexico, reaching combined active segments of 2.4M+ players. I led event-driven campaigns for World Cup, Copa América, and domestic leagues, aligning CRM, Product, Trading, and Creative to improve engagement and performance.

I pair operational sportsbook experience with analytics, using tools and data sources like Genius Sports and Betradar, alongside reporting in Tableau and Power BI. I’m bilingual (Spanish/English) and I bring a full-player-journey mindset—from acquisition to reactivation—grounded in data-driven decision-making.