Alejandro Cartagena

CRM & Lifecycle Marketing professional with 6+ years of experience in iGaming, specialising in customer retention, reactivation, segmentation, engagement and sportsbook marketing across LATAM. I turn customer and player data into targeted lifecycle strategies and event-driven campaigns designed to improve engagement and commercial performance.

At Coolbet, I worked across customer support, sportsbook operations and marketing, coordinating campaigns across Chile, Peru, Ecuador and Mexico and collaborating with CRM, Product, Trading, Digital and local market teams. My experience includes churn segmentation, VIP engagement, multi-channel campaigns and data-driven customer journeys.

In my current role as a Sports Marketing & CRM Consultant, I support iGaming operators and sports brands with CRM, retention and sportsbook marketing. I also built JuegaFácil, a football-focused content and engagement project spanning Instagram, Telegram, TikTok, YouTube, WhatsApp and Facebook.

I combine hands-on sportsbook knowledge with data and analytics, using platforms and tools including Genius Sports, Betradar, Tableau, Power BI and GA4. I’m a native Spanish speaker with professional English proficiency, and I’m now looking to apply my CRM and customer engagement experience across iGaming, sports and other customer-led businesses.