Open to opportunities

Matylda Bykowska

@matyldabykowska

9+ yrs Senior Marketing (L’Oréal, OBI, Panattoni). Multi-brand GTM & ROI systems. Trade/Visual expert. Analytical approach. Value-first.

Poland

Message

What I'm looking for

I’m looking for a marketing role where I can build scalable systems and evidence-based GTM, integrate Generative AI responsibly, and own budget and operating-model improvements—turning data into measurable ROI with operational autonomy.

I’m a strategic marketing leader who designs scalable marketing systems and Go-To-Market strategies that turn complex challenges into measurable ROI. With international exposure and exceptional operational autonomy, I manage multi-million budgets and organizational processes with precision and ethical clarity.

I’ve integrated Generative AI into strategic workflows since 2020 and bring analytical rigor from translating human behavior insights—by analyzing nearly 200 publications annually—into effective brand communication and data-backed decisions. I’ve driven improvements across marketing capability audits, rebranding roadmaps, budget governance models, trade and retail activation, and omnichannel execution, including operational gains like planning-cycle reduction by 60%.

Experience

Work history, roles, and key accomplishments

Interim Marketing Manager

RG Leasing

Jan 2026 - Feb 2026 (1 month)

Conducted an audit of the group’s marketing capabilities and built a target operating model to professionalize marketing operations. Led a five-entity rebranding roadmap and designed a new departmental structure and budget governance model to enable centralized planning.

Go To Market Strategy Rebranding Roadmap Departmental Structuring Stakeholder Management Trade Marketing Process Optimization

Education

Degrees, certifications, and relevant coursework

University of Warsaw

Master of Arts, Political Marketing

2018 - 2020

MA in Political Marketing at the University of Warsaw (2018–2020). Thesis: "Mechanisms of Discredit: Analysis of Deep Fake News."

Cardinal Stefan Wyszyński University

Bachelor of Arts, International Politics

2013 - 2017

BA in International Politics at Cardinal Stefan Wyszyński University (2013–2017). Thesis: "Specifics of Political Identity of Urban Voters in Poland."