Matthew Vallecera
@matthewvallecera
I build custom software and AI automations that make business processes faster, clearer, and easier to run. 950K+ followers and 600M+ organic views.
What I'm looking for
I build custom software and AI automations that make business processes faster, clearer, and easier to run. My content work spans supported and personal channels with 950K+ combined followers and 600M+ organic views: 750K+/470M+ across supported channels, plus 200K+/130M+ on my own.
I'm an AI Automation Specialist, Software Developer, and Growth Operator with 4+ years supporting founders and international teams, and a content creation background dating to 2014. I combine hands-on delivery with content strategy, design, video editing, and an understanding of everyday business operations.
SELECTED WORK
• Zing: Built a local social media scheduler and publisher using Node.js, SQLite, and a custom Chrome extension. Implemented media uploads, captions, account selection, scheduling, time-zone controls, and approval safeguards. Completed YouTube and TikTok publishing tests without paid scheduler or AI API dependencies.
• AI Master Tools: Built a local web application for browsing my AI/development toolkit and its documentation.
• Email automation: Built a Telegram-to-n8n-to-Gmail workflow with AI drafting and human approval, plus a Zapier workflow for timed enquiry follow-ups.
• Business websites: Built responsive sites, landing pages, quote/contact forms, and API-based email delivery. Migrated a five-page website into GoHighLevel and documented setup, testing, and handoff.
HOW I WORK
Understand the problem → choose the simplest practical solution → build → test → document → improve.
OpenAI Codex is my primary AI-assisted development tool. I use ChatGPT for research, planning, copywriting, and documentation, and Claude Code extensively for development. I review changes, test behavior, and document decisions before delivery.
CORE CAPABILITIES
Custom software development • Internal tools • Business process automation • API integration • CRM and marketing workflows • Web development and design • SEO foundations • Social media management • Content strategy • Copywriting • Video editing • Graphic design • SOPs and technical documentation.
STACK
OpenAI Codex, ChatGPT, Claude Code, Claude, JavaScript/Node.js, HTML/CSS, SQLite, Git/GitHub, Cloudflare Workers, REST APIs, webhooks, n8n, Zapier, GoHighLevel, Google Workspace, Figma, Canva, Adobe Creative Suite.
I work directly with founders and teams on defined projects and ongoing implementation support. My focus is practical systems, clear communication, and work that can be handed over and maintained.
For remote roles or project enquiries: matthewvallecera@gmail.com
Experience
Work history, roles, and key accomplishments
- Edited and optimized short-form video content for social platforms, transforming long-form content into engaging clips designed for retention and audience growth.
- Applied platform-specific editing strategies across TikTok, YouTube Shorts, and other short-form channels, focusing on hooks, pacing, captions, and viewer retention.
- Identified high-performing moments from long-form content and rep
Digital Marketing & Graphic Design Intern
ACX Outsourcing Hub
Jan 2025 - Present (1 year 9 months)
Internship in digital marketing and graphic design.
Video Editor & Clipping Specialist
Whop
Jan 2025 - Present (1 year 9 months)
Video editing and clipping specialist role at Whop.
Scaled a brand's social media presence to 750K+ followers and 470M+ organic views across platforms through content strategy and data-driven optimization. Led a remote team of editors and developed viral content formats and creative systems.
Content Strategist, Social Media Manager, Content Creator, and Video Editor
Feb 2022 - Present (4 years 8 months)
- Scaled a brand's social media presence to 750K+ followers and 470M+ organic views across YouTube, Instagram, TikTok, and other platforms through content strategy, trend analysis, and data-driven optimization.
- Lead a remote team of 3-5 editors, providing creative direction, feedback, quality control, and production workflows to maintain consistent, high-performing content.
- Develop viral conte
Content Strategist / Social Media Manager / Video Editor
CreatorSet
Jan 2022 - Present (4 years 9 months)
Grew social channels to 750K+ followers and 470M+ organic views across YouTube, TikTok, Instagram, and Facebook. Directed daily content strategy, analytics-driven optimization, editor QA, and Shopify workflow improvements.
AI Automation & Web Development Consultant
Self Employed
Jan 2022 - Present (4 years 9 months)
Design and deploy AI-assisted web systems, lead-generation workflows, and automation pipelines for clients using Cloudflare Workers, REST APIs, and AI-native development tools. Shipped a production quote-and-lead system with automated backend and API-driven email delivery.
- Built and scaled a personal content brand to 200K+ followers and 130M+ views across YouTube, Instagram, and TikTok through organic, trend-driven content.
- Developed expertise in audience psychology, trend analysis, storytelling, video editing, content strategy, and cross-platform growth.
- Created and tested content formats, thumbnails, hooks, and distribution strategies to improve engagement a
Content Creator & Video Editor
Personal Brand
Jan 2014 - Present (12 years 9 months)
Built personal brands to 200K+ followers and 130M+ views using data-driven, AI-assisted short-form content workflows.
Digital Marketing and Graphic Designer Intern
ACX Outsourcing Hub
Jul 2025 - Aug 2025 (1 month)
- Edited social media graphics, brand assets, and internal presentation decks for company-wide use under the Senior Creative Team.
- Refined a logo concept selected at the executive level for an upcoming AI platform.
- Wrote content copy and delivered fast-turnaround marketing assets alongside in-house creatives.
Marketing Intern
Global Star Motors Corporation
Jun 2025 - Jun 2025 (0 months)
Marketing intern at Mercedes-Benz Cebu (Global Star Motors). Gained hands-on experience in dealership marketing operations and brand execution.
Education
Degrees, certifications, and relevant coursework
University of San Carlos
Bachelor of Fine Arts, Advertising Arts
2022 -
Pursuing a Bachelor of Fine Arts in Advertising Arts, expected to graduate in 2026.
University of San Carlos
Bachelor of Fine Arts in Advertising Arts
2022 - 2026
AMA University
Bachelor of Science, Information Technology
2018 - 2021
Completed coursework in Information Technology, focusing on foundational technical skills.
Royal Private English School - Fujairah
High School Diploma, General Studies
2015 -
Completed high school education under the British Cambridge International Education curriculum.
GEMS Education
High School Diploma, General Studies
2015 -
Completed high school education under the British Cambridge International Education curriculum.
AMA University
Bachelor of Science in Information Technology
Royal Private English School - Fujairah
Highschool Diploma, British Cambridge International Education curriculum
GEMS Education
Highschool Diploma, British Cambridge International Education curriculum
Tech stack
Software and tools used professionally
Google Tag Manager
Google Cloud Platform
GitHub
Kubernetes
Cloudflare
Google Docs
Shopify
Google Drive
Node.js
Google Analytics
Figma
Adobe Photoshop
Adobe XD
Adobe InDesign
Telegram
React
JavaScript
Python
HTML5
Java
CSS 3
Google Maps
Framer
Remote Team
Google Workspace
Gemini
Google Sheets
TypeScript
Docker
Zapier
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Canva
Adobe Dreamweaver
Hugging Face
Cloudflare Workers
OpenAI API
Anthropic Claude API
Google Gemini API
Cursor
GitHub Copilot
Resend
Scroll
Framer Motion
N8N
DaVinci Resolve
Grok
Claude Code
CapCut
Whop
Meta Business Suite
OpenAI Agent Builder
ChatGPT
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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