Matthew Vallecera

- Edited and optimized short-form video content for social platforms, transforming long-form content into engaging clips designed for retention and audience growth.
- Applied platform-specific editing strategies across TikTok, YouTube Shorts, and other short-form channels, focusing on hooks, pacing, captions, and viewer retention.
- Identified high-performing moments from long-form content and rep

Internship in digital marketing and graphic design.

Video editing and clipping specialist role at Whop.

Scaled a brand's social media presence to 750K+ followers and 470M+ organic views across platforms through content strategy and data-driven optimization. Led a remote team of editors and developed viral content formats and creative systems.

- Scaled a brand's social media presence to 750K+ followers and 470M+ organic views across YouTube, Instagram, TikTok, and other platforms through content strategy, trend analysis, and data-driven optimization.
- Lead a remote team of 3-5 editors, providing creative direction, feedback, quality control, and production workflows to maintain consistent, high-performing content.
- Develop viral conte

Grew social channels to 750K+ followers and 470M+ organic views across YouTube, TikTok, Instagram, and Facebook. Directed daily content strategy, analytics-driven optimization, editor QA, and Shopify workflow improvements.

Design and deploy AI-assisted web systems, lead-generation workflows, and automation pipelines for clients using Cloudflare Workers, REST APIs, and AI-native development tools. Shipped a production quote-and-lead system with automated backend and API-driven email delivery.

- Built and scaled a personal content brand to 200K+ followers and 130M+ views across YouTube, Instagram, and TikTok through organic, trend-driven content.
- Developed expertise in audience psychology, trend analysis, storytelling, video editing, content strategy, and cross-platform growth.
- Created and tested content formats, thumbnails, hooks, and distribution strategies to improve engagement a

Built personal brands to 200K+ followers and 130M+ views using data-driven, AI-assisted short-form content workflows.

- Edited social media graphics, brand assets, and internal presentation decks for company-wide use under the Senior Creative Team.
- Refined a logo concept selected at the executive level for an upcoming AI platform.
- Wrote content copy and delivered fast-turnaround marketing assets alongside in-house creatives.

Marketing intern at Mercedes-Benz Cebu (Global Star Motors). Gained hands-on experience in dealership marketing operations and brand execution.

Pursuing a Bachelor of Fine Arts in Advertising Arts, expected to graduate in 2026.

Completed coursework in Information Technology, focusing on foundational technical skills.

Completed high school education under the British Cambridge International Education curriculum.

Completed high school education under the British Cambridge International Education curriculum.

Highschool Diploma, British Cambridge International Education curriculum

Highschool Diploma, British Cambridge International Education curriculum