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Ganiyu Oshidipe

@ganiyuoshidipe

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Results-driven growth marketing manager specializing in data-led acquisition and GTM strategies.

Nigeria

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What I'm looking for

I seek a growth-focused role where I can build data-driven acquisition and retention programs, lead cross-functional GTM initiatives, and scale revenue through partnerships and automation.

I am a results-driven growth marketing manager with over eight years of experience building data-led acquisition, retention, and GTM programs across e-commerce and tech startups. I have a proven track record closing high-value deals, launching integrated paid and organic campaigns, and improving key metrics such as lead generation, retention, and conversion through A/B testing and funnel optimization.

I combine strategic partnership development, lifecycle marketing, and analytics to align marketing with business outcomes, having driven 3x lead growth, 30% revenue gains, and implemented automation and UGC programs that increased acquisition and retention. I value measurable impact, cross-functional collaboration, and continuous optimization to scale user and revenue growth.

Experience

Work history, roles, and key accomplishments

UGC & Marketing Automation

Freelance

Jan 2026 - Oct 2026 (9 months)

Designed UGC programs and marketing automation that increased acquisition 20%, improved cohort retention 14%, and raised cold email open rates by 40%.

Marketing Automation Retention Email Deliverability Creator Management Cohort Analysis CRO GTM

Sales & Marketing Consultant

Turing

Jun 2025 - Jul 2025 (1 month)

Advised on campaign execution, sales strategy formulation, and performance tracking for AI-driven tools, creating frameworks and KPIs to optimize lead generation and pipeline management.

Sales Strategy Campaign Management Performance Tracking KPIs Lead Generation AI Enablement Pipeline Management Training

Growth Marketing Manager

Freelance

Dec 2023 - Apr 2025 (1 year 4 months)

Designed and executed B2B growth strategies that tripled lead generation and grew customer acquisition 20% within 12 months through integrated paid, SEO, email, and social campaigns.

Growth Strategy Paid Media SEO Email Marketing A B Testing Funnel Optimization Analytics GTM Strategy

Business Development Manager

bloXmove

Mar 2022 - Oct 2023 (1 year 7 months)

Drove Web3 user acquisition and ecosystem growth through strategic partnerships across emerging markets, closing deals with mobility and crypto stakeholders and localizing GTM strategies.

Partnerships Web3 GTM Strategy Business Development Token Incentives Stakeholder Management Localization Community Engagement

Regional Director, Sales & Marketing

Rehob Veterinary Company

Nov 2021 - Jan 2022 (2 months)

Managed sales and marketing across Nigeria and Benin, growing revenue 30% year-over-year and expanding distribution to 100+ vet clinics through localized campaigns and field activations.

Sales Management GTM Strategy Field Marketing Training Revenue Growth CRM Market Research

Sales Executive

Tafsan Investment

Jan 2021 - Oct 2021 (9 months)

Surpassed sales targets by 20% through personalized engagement and upselling, while contributing to store optimization and improved in-store customer experience.

Sales Customer Engagement Upselling Visual Merchandising Transaction Growth Client Relations

Senior Content Writer

Fiverr

Oct 2017 - Dec 2020 (3 years 2 months)

Delivered 1,000+ SEO-optimized articles and website copy for global clients, maintaining a 5-star rating through quality, research depth, and punctual delivery.

seo writing Content Strategy Copywriting Research Niche Writing (Tech Crypto Health)Client Management