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Abiola Baloye

@abiolabaloye

I am a growth marketing leader driving user acquisition and revenue across FinTech, Web3, SaaS, and digital products.

Nigeria
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What I'm looking for

I seek a senior growth marketing role where I can lead data-driven acquisition, GTM strategy and cross-functional teams to scale users and revenue in FinTech, Web3 or SaaS environments.

I am a visionary growth marketing leader with 10+ years delivering exponential growth across FinTech, Web3, SaaS and B2B/B2C markets. I combine data-driven marketing, UI/UX optimization, paid media and AI-powered insights to build brands and boost adoption.

I have driven ₦6B+ in transactions, influenced $200M+ in revenue impact, scaled user bases to millions, and led a $2M ICO fundraising campaign through targeted digital strategies and community engagement.

I thrive on launching go-to-market strategies, expanding into new markets, and leading cross-functional teams to execute measurable growth initiatives that increase retention and monetization.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Udemy logoUD

Udemy

Certificate in Growth Hacking, Growth Hacking

Completed a Growth Hacking course on Udemy in 2020 focusing on growth strategies and performance marketing.

Coursera logoCO

Coursera

Specialization in Digital Marketing, Digital Marketing

Completed the Digital Marketing Specialization on Coursera in 2016, covering SEO, SEM, and analytics.

FutureLearn logoFU

FutureLearn

Certificate in Social Media Marketing, Social Media Marketing

Completed a Social Media Marketing course on FutureLearn in 2015 focused on social media strategy and engagement.

Lynda logoLY

Lynda

Diploma in Web Design, Web Design

Completed a Web Design Diploma on Lynda in 2015 focusing on web layout and front-end design.

Olabisi Onabanjo University logoOU

Olabisi Onabanjo University

Bachelor of Laws, Law

Completed an LLB (Bachelor of Laws) at Olabisi Onabanjo University, graduating in 2009.

Tech stack

Software and tools used professionally

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Abiola Baloye - Marketing Lead (ICO Campaign) - Webercoin | Himalayas