Matthew Hillman
@matthewhillman
I build technical marketing systems that compound after I leave.
What I'm looking for
I founded Artifexa, a done-for-you Marketing Ops service for NetSuite partners and ERP consultancies, and designed and built Sentinel, a multi-tenant React platform for publishing, reporting and campaign exports.
At Dyson, I built the MJML framework used worldwide for product emails sent to millions of customers, then led its global rollout through guides, training and ongoing campaign development. I also rebuilt Dyson’s transactional email estate across SAP, Engage and Salesforce with multilingual Python-driven tooling.
At ERP Experts, I ran marketing end to end: migrating the website to Wix Studio, building a 560+ company outbound database and campaign engine, implementing analytics and A/B testing, and creating AI-assisted content workflows. I write the brief, build the site, wire up the automation and read the data.
Experience
Work history, roles, and key accomplishments
Artifexa is a done-for-you Marketing Ops service for NetSuite partners and ERP consultancies: LinkedIn planning and posts, SEO-led articles, email campaigns and monthly visibility reporting, with human approval before anything publishes.
Behind the service is Sentinel, an operator platform I designed and built: multi-tenant marketing command centre in React, authenticated runtime, automation brid
Contract delivery of web and technical marketing projects following company restructuring.
• Led complete website rebuild and migration: faster load times, cleaner UX
• Built web applications in React
• Developed technical content for NetSuite solutions
• Email development and campaign support
Ran the marketing function end to end during a 12-month step-up. Set the strategy, then built most of it myself.
• Migrated the company website from NicePage to Wix Studio, improving performance and SEO
• Built the outbound engine solo: researched and enriched a 560+ company UK prospect database, then ran campaigns across Apollo.io, LinkedIn Sales Navigator, NetSuite and Calendly
• Built AI-assi
Front-end and email development: NetSuite, Umbraco, MJML, SASS/SCSS, HTML.
Brought back for a third contract to rebuild Dyson's transactional email estate: dynamic content across SAP, Engage and Salesforce, localised into multiple languages using Python-driven variable and translation tooling. Emails sent to millions of customers globally.
Designed and built the MJML modular email framework now used by Dyson teams worldwide to develop every new and existing product email, sent to millions of customers. Migrated the legacy HTML module library to MJML against creative team specs, tested across 30+ email clients in Litmus.
Developing HTML email builds for companies such as Volvo, Heathrow, Easy Jet, Pets at Home, GWR, Premier Inn, Brewers Fayre, Subway, Whitbred, Cirencester Friendly and Dove. Building from pre-made templates through to complete custom templates hand coded and tested across multiple email clients using Litmus.
My day-to-day responsibilities are to use HTML and CSS to reflect the designs created by
• Updating, maintaining and creating pages, courses and programs across the site
• Category, sub-category and course banner image creation using Photoshop
• Managing Users, resetting passwords, assigning courses and programs
• Creating HTML and Javascript widgets for enhanced functionality
• Taking Webinars to show administrators how to use the system
• Providing business wide technical administra
Building, copying and transferring website content from an old CMS v3 to a new SiteCore platform v4 for 40 international sites. Responsible for the content build for new multilingual transactional sites, including Canada and Germany.
• Updating existing Homepages
• Design & build of new Homepages
• Creating and editing of HTML & CSS
• Banner creation using Photoshop
• Banner creation using Google Adwords Adbuilder
• Design & build HTML Emails
• Photo reproduction using Photoshop
This is a per project basis position where I design and build HTML, CSS websites as and when needed to help out.
• Project management of website production through external
• Ensure deliverables are timely and cost effective
• Management of project costs
• Regular status updates on deliverables
• Coordinate job preparation, localisation, and production for websites in multiple languages
• Liaise with local marketing stakeholders across EMEA
• Represent EMEA with production teams around the globe.
• Producin
My role is to manage and update the content of the student website for UNITE using Interwoven Teamsite CMS system, as well as doing HTML emails, animated and static banners, small websites and landing pages.
This job was taken on as a freelance role and involved creating HTML newsletters, Web banners and maintaining the intranet site for LLoyds TSB and HBOS using Interwoven Teamsite CMS system.
Responsibilities include:
Updating, editing and maintaining the companies UK, Holland, Ireland and Swedish Website using Venda CMS and E-Business Coach CMS systems, Creating graphics for the websites and user manuals for products, Designing and creating html marketing emails,
Creating affiliate banners and advertising, and packaging design.
Packing orders that came in through the website and maintaining the website content, look and feel.
Education
Degrees, certifications, and relevant coursework
University of South Wales
HND, Multimedia
2003 - 2005
University of South Wales
Higher National Diploma, Multimedia
2003 - 2005
Pursued an HND in Multimedia, focusing on digital media and design.
Bridgend College
BTEC, Media Studies
2001 - 2003
Cowbridge Comprehensive School
1996 - 2001
Cowbridge Comprehensive School
Secondary Education, General Education
1996 - 2001
Attended secondary school, completing general education.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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