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Matthew HillmanMH
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Matthew Hillman

@matthewhillman

I build technical marketing systems that compound after I leave.

United Kingdom
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What I'm looking for

I'm available for remote, worldwide contract work outside IR35, focused on technical marketing, web builds, email systems and marketing operations. I want to build practical systems that remove friction, shorten cycles and compound over time.

I founded Artifexa, a done-for-you Marketing Ops service for NetSuite partners and ERP consultancies, and designed and built Sentinel, a multi-tenant React platform for publishing, reporting and campaign exports.

At Dyson, I built the MJML framework used worldwide for product emails sent to millions of customers, then led its global rollout through guides, training and ongoing campaign development. I also rebuilt Dyson’s transactional email estate across SAP, Engage and Salesforce with multilingual Python-driven tooling.

At ERP Experts, I ran marketing end to end: migrating the website to Wix Studio, building a 560+ company outbound database and campaign engine, implementing analytics and A/B testing, and creating AI-assisted content workflows. I write the brief, build the site, wire up the automation and read the data.

Experience

Work history, roles, and key accomplishments

Artifexa logoAR
Current

CEO & Founder

Jun 2026 - Present (3 months)

Artifexa is a done-for-you Marketing Ops service for NetSuite partners and ERP consultancies: LinkedIn planning and posts, SEO-led articles, email campaigns and monthly visibility reporting, with human approval before anything publishes.

Behind the service is Sentinel, an operator platform I designed and built: multi-tenant marketing command centre in React, authenticated runtime, automation brid

ERP Experts (Europe) logoEE

Technical Marketing Consultant

Dec 2025 - Jun 2026 (6 months)

Contract delivery of web and technical marketing projects following company restructuring.

• Led complete website rebuild and migration: faster load times, cleaner UX
• Built web applications in React
• Developed technical content for NetSuite solutions
• Email development and campaign support

ERP Experts (Europe) logoEE

Marketing Manager

Oct 2024 - Nov 2025 (1 year 1 month)

Ran the marketing function end to end during a 12-month step-up. Set the strategy, then built most of it myself.

• Migrated the company website from NicePage to Wix Studio, improving performance and SEO
• Built the outbound engine solo: researched and enriched a 560+ company UK prospect database, then ran campaigns across Apollo.io, LinkedIn Sales Navigator, NetSuite and Calendly
• Built AI-assi

Dyson logoDY

Senior Email Developer

Oct 2020 - Mar 2021 (5 months)

Brought back for a third contract to rebuild Dyson's transactional email estate: dynamic content across SAP, Engage and Salesforce, localised into multiple languages using Python-driven variable and translation tooling. Emails sent to millions of customers globally.

Dyson logoDY

Email Developer

Oct 2018 - Jul 2019 (9 months)

Designed and built the MJML modular email framework now used by Dyson teams worldwide to develop every new and existing product email, sent to millions of customers. Migrated the legacy HTML module library to MJML against creative team specs, tested across 30+ email clients in Litmus.

havas helia logoHH

HTML Email Developer

Mar 2016 - Feb 2017 (11 months)

Developing HTML email builds for companies such as Volvo, Heathrow, Easy Jet, Pets at Home, GWR, Premier Inn, Brewers Fayre, Subway, Whitbred, Cirencester Friendly and Dove. Building from pre-made templates through to complete custom templates hand coded and tested across multiple email clients using Litmus.

My day-to-day responsibilities are to use HTML and CSS to reflect the designs created by

Smiths News logoSN

LMS Technical Administrator

Feb 2013 - Feb 2015 (2 years)

• Updating, maintaining and creating pages, courses and programs across the site
• Category, sub-category and course banner image creation using Photoshop
• Managing Users, resetting passwords, assigning courses and programs
• Creating HTML and Javascript widgets for enhanced functionality
• Taking Webinars to show administrators how to use the system
• Providing business wide technical administra

Dyson logoDY

Content Administrator

Oct 2012 - Feb 2013 (4 months)

Building, copying and transferring website content from an old CMS v3 to a new SiteCore platform v4 for 40 international sites. Responsible for the content build for new multilingual transactional sites, including Canada and Germany.

Scotts and Co. logoSC

Web Designer

Dec 2011 - Sep 2012 (9 months)

• Updating existing Homepages
• Design & build of new Homepages
• Creating and editing of HTML & CSS
• Banner creation using Photoshop
• Banner creation using Google Adwords Adbuilder
• Design & build HTML Emails
• Photo reproduction using Photoshop

IC360 logoIC

Frontend Web Developer

Nov 2011 - Nov 2011 (0 months)

This is a per project basis position where I design and build HTML, CSS websites as and when needed to help out.

Intel Corporation logoIC

Web Operations Project Manager

May 2011 - Aug 2011 (3 months)

• Project management of website production through external
• Ensure deliverables are timely and cost effective
• Management of project costs
• Regular status updates on deliverables
• Coordinate job preparation, localisation, and production for websites in multiple languages
• Liaise with local marketing stakeholders across EMEA
• Represent EMEA with production teams around the globe.
• Producin

Unite Students logoUS

Web Coordinator

May 2009 - Feb 2011 (1 year 9 months)

My role is to manage and update the content of the student website for UNITE using Interwoven Teamsite CMS system, as well as doing HTML emails, animated and static banners, small websites and landing pages.

Binary Studios logoBS

Web Designer

Nov 2008 - Dec 2008 (1 month)

This job was taken on as a freelance role and involved creating HTML newsletters, Web banners and maintaining the intranet site for LLoyds TSB and HBOS using Interwoven Teamsite CMS system.

Milestone Corporation Ltd logoML

E-Store IT Specialist

Oct 2006 - Oct 2008 (2 years)

Responsibilities include:

Updating, editing and maintaining the companies UK, Holland, Ireland and Swedish Website using Venda CMS and E-Business Coach CMS systems, Creating graphics for the websites and user manuals for products, Designing and creating html marketing emails,
Creating affiliate banners and advertising, and packaging design.

Aquatics Online logoAO

Packaging assistant / Web Administrator

May 2003 - May 2004 (1 year)

Packing orders that came in through the website and maintaining the website content, look and feel.

Education

Degrees, certifications, and relevant coursework

UW

University of South Wales

HND, Multimedia

2003 - 2005

University of South Wales logoUW

University of South Wales

Higher National Diploma, Multimedia

2003 - 2005

Pursued an HND in Multimedia, focusing on digital media and design.

BC

Bridgend College

BTEC, Media Studies

2001 - 2003

CS

Cowbridge Comprehensive School

1996 - 2001

CS

Cowbridge Comprehensive School

Secondary Education, General Education

1996 - 2001

Attended secondary school, completing general education.

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