At Tripleseat, I built creative intake, briefing, prioritization, and production systems that cut turnaround time by 40%. I partnered across Marketing, Product, Sales, and Customer Success to turn business priorities into campaigns, product marketing, web, and events.
I directed redesigns across Tripleseat, EventUp, and EventUp Planner, improving landing-page conversion by 12–15%. I also supported the Tickets launch, which generated 150+ demos in its first month.
At Stratus Technologies, Inc., I built a global creative and localization operating model that reduced costs by more than 20% and synchronized campaigns across 10 markets and nine languages. I also produced 30+ customer video case studies and led creative for product launches including EverRun and ztC Edge.
In my current independent work, I lead creative direction and campaign development for ROSNET, directed and produced campaign videos for Holy Cross Family Ministries, and provide hands-on creative direction for WPA Productions live events. Earlier, I helped develop DCU's Second Chance Auto Loans initiative, which reached its monthly targets of 2,000 new members and $2M in refinanced auto loans for 12 consecutive months.

