Open to opportunities

Daniela Obrien

@danielaobrien

Message

Performance marketer focused on scaling paid media campaigns through data, strategy, and creative testing.

Argentina

Message

What I'm looking for

I'm seeking a fully remote role with a global team where I can combine performance strategy, optimization, data, and storytelling to improve multi-platform campaign results.

I'm a Paid Media Specialist with 5+ years of experience managing multi-platform campaigns across LATAM and the U.S., both in-house and at top-tier agencies. I've worked with brands like Toyota, Mercado Ads, Telefónica, and more — handling campaigns in Google Ads, Meta Ads, DV360, TikTok, and LinkedIn Ads.

My background in film gives me a unique edge: I analyze creatives not just for clicks, but for emotional resonance and user experience. I thrive at the intersection of data and storytelling, where performance meets purpose.

Fluent in English and Spanish. Currently seeking 100% remote opportunities with global teams, where I can bring strategic thinking, cultural insight, and creativity to the table.

Experience

Work history, roles, and key accomplishments

Current

Senior Paid Media Analyst

Current

Adhrino

Jan 2024 - Present (2 years 7 months)

Managed, optimized, and reported on Google Ads and Meta Ads campaigns, consistently improving performance across various industries. Led monthly and annual digital and content media planning, increasing clients' conversion rates from 2% to 15% month-over-month while significantly reducing cost per acquisition.

Google Ads Meta Ads Campaign Optimization Performance Strategy Media Planning Conversion Rate Optimization Cost Per Acquisition Reduction