Open to opportunities

Mateusz Lewandowski

@mateuszlewandowski

Message

Senior copywriter crafting conversion-focused copy for B2B and B2C growth through SEO and paid ads.

Poland

Message

What I'm looking for

I’m looking for a role where I can own conversion-focused copy end-to-end—writing, testing, and optimizing—while collaborating with design and marketing to improve SEO, paid performance, and email journeys in a data-driven environment.

I’m a senior copywriter with 8 years of experience writing conversion-focused copy for sales pages, product pages, landing pages, and paid ads across B2B and B2C channels. At Vasco Electronics, my product and landing page copy helped drive ~5% year-over-year sales increase, while my SEO content regularly ranked on Google’s first page.

I’m hands-on: I write, test, and refine. I’ve built direct response campaign copy for Google Ads, Meta Ads, and LinkedIn, optimizing for performance metrics like conversion rate, CTR, and CPA. At Bulldogjob, my original editorial content helped the site reach ~1,000 daily visitors, supported by SEO techniques and keyword strategies.

I also strengthen the full funnel through email marketing sequences and lifecycle campaigns. I’ve developed email marketing sequences in GetResponse aligned to customer journey stages, collaborated with design and marketing teams to improve funnel performance, and used audience feedback and performance data to propose new copy angles and messaging tests.

Experience

Work history, roles, and key accomplishments

Current

Senior Copywriter & Content Manager

Current

Vasco Electronics

Jan 2021 - Present (5 years 4 months)

Wrote conversion-focused product page, landing page, and direct-response copy for Google Ads, Meta Ads, and LinkedIn, contributing to ~5% year-over-year sales growth. Produced ~5 SEO blog posts per month that consistently ranked on Google’s first page and supported organic lead generation.

Conversion Copywriting Google Ads Meta Ads LinkedIn Ads SEO & Content CTR Optimization Conversion Rate Optimization Performance Analytics

Copywriter & Content Specialist

Bulldogjob - Think IT

Jan 2019 - Jan 2021 (2 years)

Created performance-oriented copy for job and service ads and managed editorial calendars, helping grow the site to ~1,000 daily visitors. Applied SEO and keyword strategies to improve organic visibility and offer conversion performance, including EN→PL technical translation.

Copywriting SEO Copywriting Keyword Research Editorial Calendar Management Technical Translation Proofreading

Copywriter (Email Marketing)

Groupon

Jan 2018 - Jan 2019 (1 year)

Wrote ~8 offers per day for international email campaigns and optimized copy to improve click-through and conversion performance. Coordinated with the London-based sales team to adapt promotions to SEO objectives while maintaining brand consistency.

Email Marketing Conversion Copywriting Google Analytics Google Search Console SEO Optimization Brand Consistency