Open to opportunities

Mayya Kochina

@mayyakochina

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Senior SEO and outreach specialist focused on link building, content marketing, and team development.

Poland

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What I'm looking for

I seek a role where I can lead outreach and SEO efforts, mentor a team, work with data-driven strategies, and drive measurable organic growth.

I am a senior SEO and outreach specialist with extensive experience building dofollow backlinks, managing outreach campaigns, and improving link-building processes for B2B and B2C clients.

I train and manage junior staff, hire and coordinate copywriters, and develop training materials and AI prompts to scale content and outreach production.

As a freelance and in-house marketer I have delivered on-page SEO, content strategy, social media management, paid ads coordination, and technical SEO audits across startups and established projects.

I combine strong analytical skills, proficiency with tools like Ahrefs and Semrush, and hands-on experience in manual testing, content editing, and partner communications to drive measurable traffic and SEO improvements.

Experience

Work history, roles, and key accomplishments

Current

Senior Link Building Specialist

Current

Win-Win.marketing

Nov 2020 - Present (5 years 1 month)

Built dofollow backlinks for B2B and B2C clients, trained and managed junior staff, and improved outreach department effectiveness through process and tool optimizations.

Link Building Outreach Ahrefs SEMrush Content Editing SEO Strategy

Current

Freelance Writer

Current

Upwork

Apr 2016 - Present (9 years 8 months)

Wrote SEO-friendly web content, product descriptions and research-based articles for diverse clients, delivering content tailored to requirements and SEO goals.

Content Writing Research Case Studies Product Descriptions Content Curation Upwork

Freelance SEO Specialist

Freelance

Dec 2018 - Nov 2020 (1 year 11 months)

Provided on-page SEO, site fixes, localization, marketing outreach and paid ads support across multiple client projects, improving site visibility and campaign setup.

On Page SEO Technical SEO Google Ads Facebook Ads Localization Outreach

SEO and SMM Manager

WiserBrand

Dec 2016 - Dec 2018 (2 years)

Conducted SEO/SMM audits, managed social channels and analytics, supported pre-sales and developed content marketing that improved client engagement and online presence.

Social Media Management Google Analytics Facebook Ads Content Marketing Keyword Research Manual Testing

Project Manager

Undisclosed

Mar 2013 - Aug 2016 (3 years 5 months)

Managed multiple web and mobile projects including client prospecting, project documentation, mock-ups, planning, and coordination with remote developers and designers.

Project Management QA Testing Team Coordination Game Design

Marketing Analyst

Adaxes

Nov 2012 - Mar 2013 (4 months)

Analyzed digital marketing performance, developed B2B marketing activities and website enhancement requirements, and managed contractor communications and press distribution.

Marketing Analysis B2B Marketing Competitor Research PPC Strategy Requirement gathering

Business Development Manager

IT Catalogue

Jun 2010 - Aug 2012 (2 years 2 months)

Managed client communications, business offers and content; performed SEO, SMM, hosting administration and developer task tracking to support site operations.

Business Development Client Communication Content Management SEO

Customer Support Specialist

Namecheap

Jan 2008 - Jun 2010 (2 years 5 months)

Provided sales, pre-sales and technical hosting support via chat and tickets, authored KB articles and supported SSL provisioning and onboarding of new staff.

Customer Support Ticketing Systems Knowledge Base Writing SSL Troubleshooting