Mayya Kochina
@mayyakochina
Senior SEO and outreach specialist focused on link building, content marketing, and team development.
What I'm looking for
I am a senior SEO and outreach specialist with extensive experience building dofollow backlinks, managing outreach campaigns, and improving link-building processes for B2B and B2C clients.
I train and manage junior staff, hire and coordinate copywriters, and develop training materials and AI prompts to scale content and outreach production.
As a freelance and in-house marketer I have delivered on-page SEO, content strategy, social media management, paid ads coordination, and technical SEO audits across startups and established projects.
I combine strong analytical skills, proficiency with tools like Ahrefs and Semrush, and hands-on experience in manual testing, content editing, and partner communications to drive measurable traffic and SEO improvements.
Experience
Work history, roles, and key accomplishments
Senior Link Building Specialist
Win-Win.marketing
Nov 2020 - Present (5 years 1 month)
Built dofollow backlinks for B2B and B2C clients, trained and managed junior staff, and improved outreach department effectiveness through process and tool optimizations.
Wrote SEO-friendly web content, product descriptions and research-based articles for diverse clients, delivering content tailored to requirements and SEO goals.
Freelance SEO Specialist
Freelance
Dec 2018 - Nov 2020 (1 year 11 months)
Provided on-page SEO, site fixes, localization, marketing outreach and paid ads support across multiple client projects, improving site visibility and campaign setup.
Conducted SEO/SMM audits, managed social channels and analytics, supported pre-sales and developed content marketing that improved client engagement and online presence.
Project Manager
Undisclosed
Mar 2013 - Aug 2016 (3 years 5 months)
Managed multiple web and mobile projects including client prospecting, project documentation, mock-ups, planning, and coordination with remote developers and designers.
Marketing Analyst
Adaxes
Nov 2012 - Mar 2013 (4 months)
Analyzed digital marketing performance, developed B2B marketing activities and website enhancement requirements, and managed contractor communications and press distribution.
Business Development Manager
IT Catalogue
Jun 2010 - Aug 2012 (2 years 2 months)
Managed client communications, business offers and content; performed SEO, SMM, hosting administration and developer task tracking to support site operations.
Customer Support Specialist
Namecheap
Jan 2008 - Jun 2010 (2 years 5 months)
Provided sales, pre-sales and technical hosting support via chat and tickets, authored KB articles and supported SSL provisioning and onboarding of new staff.
Education
Degrees, certifications, and relevant coursework
Kharkiv National Pedagogical University of H.S. Skovoroda (Remote Education Department)
Bachelor, English Language and Literature
2007 - 2010
Completed a Bachelor program in English Language and Literature and qualified as a teacher.
National Ukrainian Academy (Remote Education Department)
Translation / Referent
2005 - 2007
Completed a Referent–Translator program via remote education.
Kharkiv National University of Karazin
Radio Physics and Electronics
2004 - 2005
Studied physics with a focus on radio physics and electronics; program not completed.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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