Gracjan Kasprzyk

Designed and launched websites, stores, and landing pages, optimizing UI/UX, resulting in a 30% increase in site visit duration. Produced engaging content, leading to a 20% increase in website traffic and time spent on site. Enhanced the visual appeal of client marketing materials using graphic design skills.

Drove a 20% growth in sales conversion rate through the organization of trade fairs and events, leading to new retail clients and enhanced market awareness. Managed the marketing funnel, optimized the website, and led successful email campaigns. Streamlined in-house processes and enhanced marketing strategies using HubSpot and Adobe CC.

Increased the company’s revenue share from leads generated by marketing campaigns from 8% to over 40%. Organized and promoted participation in Europe’s largest lighting trade fair, Light + Building, attracting over 300 qualified leads. Led content marketing efforts, managing a fully remote team of three and developing compelling marketing assets.

Managed a monthly case study series that led to a 30% rise in site traffic. Optimized and automated the lead generation process, resulting in a 15% growth in new prospects. Showcased visual and writing skills in graphic design, presentation creation, and copywriting. Served as a media editor and scriptwriter for videos, multiplying the company’s YouTube channel views by 4x.