Open to opportunities

Alicja Grzesiowska

@alicjagrzesiowska

Message

I create product and conversion content for global technology brands.

Poland

Message

What I'm looking for

I'm looking to shape product, brand, and conversion content for technology or digital-product teams, combining hands-on writing with audience research, performance insights, localization, and cross-functional collaboration.

At Trackforce, I own product content for a global B2B SaaS platform, translating complex features into Help Center articles, release notes, in-app communication, onboarding guidance, and launch narratives. I also manage localization across 10+ languages while maintaining terminology and tone consistency.

Previously at Vasco Electronics, I wrote and optimized English and Polish website, landing page, campaign, video, SEO, social, PR, sales, and product content across international markets. I co-created Vasco’s messaging architecture and brandbook, co-led cross-channel campaigns, and helped deliver a Christmas campaign that generated 880,000+ YouTube views. As a freelance consultant, I continue to build content strategies, product messaging, and technical content for software and technology companies including Flotiq and iRonin.

Experience

Work history, roles, and key accomplishments

Current

Technical Content Writer

Current

Trackforce

Jan 2025 - Present (1 year 8 months)

Own the end-to-end product content lifecycle in a global B2B SaaS environment, covering Help Center articles, release notes, in-app communication, and product education. Collaborate with Product, Engineering, Marketing, and Customer Success to turn complex features into clear, audience-focused messaging.

Content Strategy Product Messaging Localization AI Tools Content Operations

Current

Content Marketing & Communications Consultant

Current

Freelance

Jan 2019 - Present (7 years 8 months)

Create landing pages, long-form SEO content, website copy, product messaging, and technical content for software and technology companies. Research audiences, competitors, and search demand to develop content strategies aligned with business goals and customer intent.

Content Strategy SEO Copywriting Audience Research Content Auditing Information Architecture

Senior Copywriter & Content Team Coordinator

Vasco Electronics

Jan 2022 - Jan 2025 (3 years)

Wrote and optimized English and Polish copy for websites and product landing pages, coordinating localization for additional markets. Created conversion-focused copy for Meta and Google campaigns, scripted YouTube and Paid Social ads, and coordinated the copywriting team across cross-functional delivery.

Copywriting Content Strategy Localization SEO Performance Marketing Campaign Management Team Coordination A B Testing