Masma Aghayeva
@masma
I am inspired to work
AzerbaijanWhat I'm looking for
Marketing Manager with 8 years experience in new product launches, business development, and merger and acquisitions. Specialised in growing ROI by direct marketing team, by running B2B / B2C campaigns. Daily collaborated with senior executive level, partners. Passionate about building and leading teams to drive results of high performance.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Kapital Bank
Jan 2023 - Present (3 years)
Led end-to-end marketing and BTL projects including the Inmerge Summit, Baku Marathon, and Kapital Bank’s 150th Anniversary campaign, ensuring brand compliance and driving high-impact promotional execution.
Marketing Manager
Reboost Agency
Feb 2022 - Sep 2022 (7 months)
Planned and executed BTL campaigns, influencer collaborations, filming and media placements, and ran A/B testing and analytics to optimize campaign performance within defined budgets.
Strategy Manager
Azericard LLC
Feb 2021 - Feb 2022 (1 year)
Supported senior executive decision-making by aligning departmental goals and resources with organisational strategy and monitoring project progress for senior management reporting.
Digital Marketing Manager
Botbox
Mar 2020 - Nov 2020 (8 months)
Conceptualized and executed multi-channel digital campaigns and marketing plans for a startup, collaborating with product development to drive customer lifecycle engagement.
Education
Degrees, certifications, and relevant coursework
PIProject Management Institute
PMI Agile Certified Practitioner (PMI-ACP), Project Management
2022 - 2023
Earned the PMI Agile Certified Practitioner (PMI-ACP) credential in December 2023.
GCGoogle Career Certificates
The Fundamentals of Digital Marketing (Certificate), Digital Marketing
2019 - 2020
Completed The Fundamentals of Digital Marketing certificate in April 2020.
AUAzerbaijan State Oil and Industry University
Master of Business Administration, Marketing
2018 - 2020
Completed a Master of Business Administration with a focus on Marketing from 09/2018 to 06/2020.
Availability
Location
AzerbaijanAuthorized to work in
Job categories
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