Looking for a job

Allahverdi Aliyev

@allahverdialiyev

I am a certified senior digital marketing specialist with over 6+ years driving measurable growth across B2B and performance channels.

United Kingdom

Message

What I'm looking for

I seek a data-driven role where I can scale acquisition, optimize paid media spend, lead cross-functional teams, and build analytics-driven processes in a collaborative, growth-focused company.

I lead global B2B and performance marketing strategies, overseeing a $2M annual ad budget and achieving a 4.8x ROAS.

I drive data-informed campaign optimization—implementing a multi-touch attribution model in GA4 that improved budget allocation by 20% and increasing lead-to-opportunity conversion by 32% through targeted landing pages and cross-functional collaboration.

I build scalable systems—automated reporting in Data Studio, HubSpot email automation, and SEO/landing-page optimization that cut analysis time and boosted conversions—while mentoring teams and partnering with product and sales to grow acquisition pipelines.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Specialist

Current

GuavaPay

Oct 2024 - Present (11 months)

Lead global B2B marketing for payment solutions, managing a $2M annual ad budget and achieving a 4.8x ROAS. Implemented GA4 multi-touch attribution and optimized landing pages to increase lead-to-opportunity conversion by 32%.

Google Ads LinkedIn Ads Programmatic Advertising GA4 Landing Page Optimization Multi Touch Attribution Budget Management

Senior Digital Marketing Specialist

Mzad Qatar

Dec 2023 - Oct 2024 (10 months)

Managed $250K+ quarterly ad budgets across Meta, Google and Snapchat, reducing CPL by 35% in six months and increasing app installs 54% YoY. Introduced automated Data Studio dashboards and ran A/B tests that boosted CTR by 27% and cut bounce rate by 15%.

Meta Ads Google Ads A B Testing Google Data Studio Influencer Marketing

Regional Digital Marketing Specialist

Crimson Education

Jan 2023 - Dec 2023 (11 months)

Managed multi-country APAC performance campaigns, increasing lead volume by 41% with no additional spend and generating 18% higher conversion rates from remarketing funnels. Built HubSpot email automations that improved lead nurturing speed by 25%.

Google Search Display Advertising Meta Ads Remarketing HubSpot Localization Lead Generation Performance Optimization

Marketing Coordinator

PREM Agency

Oct 2020 - Jan 2023 (2 years 3 months)

Planned and executed paid social and PPC campaigns for local and international clients, increasing organic traffic for key accounts by up to 80% within 12 months. Optimized WordPress/Elementor landing pages to improve conversion rates by 22% and delivered client reporting and strategic recommendations.

Paid Social PPC SEO WordPress Elementor Landing Page Optimization

Education

Degrees, certifications, and relevant coursework

London School of Economics

Certificate Program in Digital Marketing Strategy and Analytics, Digital Marketing Strategy and Analytics

Enrolled in a Certificate Program in Digital Marketing Strategy and Analytics, expected Spring 2026.

ADA University

Bachelor of Science, Computer Sciences

Earned a Bachelor of Science in Computer Sciences with coursework in Data Analytics, Consumer Behavior, Digital Communication, and Marketing Analytics.