İQ

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İlkin Qurbanov

@lkinqurbanov

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Experienced Marketing Specialist with a focus on digital strategy.

Azerbaijan

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What I'm looking for

I seek a dynamic role that fosters creativity and innovation, with opportunities for growth in digital marketing and strategic planning.

I am a dedicated Marketing Specialist with over 8 years of experience in the banking and hospitality sectors. My expertise lies in researching and analyzing advertising channels to create effective promotional strategies. I have successfully managed PR and marketing initiatives for various organizations, including Fly Inn Hotel and River Inn Resort, leading to significant increases in online bookings and brand recognition.

Throughout my career, I have pioneered sustainability initiatives and developed impactful CSR projects that align with corporate strategies. My ability to cultivate media relationships has resulted in consistent press coverage, enhancing the reputation of the brands I represent. I am currently enhancing my skills by attending a Product Owner course, focusing on Agile and Scrum methodologies to further drive success in my marketing endeavors.

Experience

Work history, roles, and key accomplishments

Current

Group PR & Marketing Manager

Current

FLY INN HOTEL AIRPORT

Feb 2021 - Jul 2023 (2 years 5 months)

Successfully managed PR and marketing for Fly Inn Baku Airport and River Inn Resort and Spa, resulting in a significant increase in online bookings and media relations success.

PR Strategy Media Relations Brand Management Digital Marketing Content Management SEO

Current

Leading Marketing Specialist

Current

XALQ BANK ASC

Nov 2013 - Jul 2023 (9 years 8 months)

Experienced Marketing Manager with over 8 years in analyzing advertising channels for effective promotion. Skilled in PR, digital strategy, campaign management, and partnerships. Proficient in implementing CSR projects and developing ESG compliance initiatives.

Marketing Strategy Digital Marketing PR Campaign Management Market Research Social Media Management Event Coordination Content Creation Agile Methodologies

Marketing Coordinator

DINCER & CARCIOGLU

Jan 2016 - Sep 2017 (1 year 8 months)

Provided strategic support for market expansion of milk and dairy products through targeted marketing efforts, enhancing market share and customer engagement.

Marketing Strategy Cross Functional Collaboration Brand Awareness Sales Support Market Research Customer Retention Product Launches

Marketing Manager

QUBA PALACE HOTEL

Sep 2014 - Oct 2016 (2 years 1 month)

Prepared PR strategies and managed advertising campaigns. Focused on social media promotions and corporate social responsibility projects, enhancing brand visibility.

PR Strategy Campaigns Content Management SEO Digital Marketing Event Management Influencer Marketing Market Research Brand Strategy

Intern Brand Strategist

MARKAM MANAGEMENT AND BRAND COMMUNICATION CONSULTANCY

Mar 2014 - Mar 2015 (1 year)

Conducted field research for market analysis and assisted in branding campaigns. Supported client presentations and strategy sessions.

Market Research Marketing Campaigns Strategy Development Communication Skills Analytical Skills Creative Thinking

Education

Degrees, certifications, and relevant coursework

Baku Design Academy

Product Owner, Product Management

2021 - 2023

Activities and societies: Event Promotion: Successfully promoted and organized events and special packages, leading to a 20% increase in event participation and revenue growth.

Currently attending a Product Owner course and initiatives to enhance sustainability and corporate responsibility. Proficient in Agile and Scrum methodologies.

Anadolu University

Master of Industrial Relations, Industrial Relations

2014 - 2016

Activities and societies: Managing advertising campaigns and social media promotions. Cooperation with partners and execution of projects in line with corporate social responsibility.

Master of Industrial Relations. Preparation of PR strategy and monthly planning. Preparation of press releases and media monitoring.

Anadolu University

Bachelor of Marketing, Marketing

2007 - 2013

Activities and societies: Led Sustainability Initiatives: Pioneered impactful green projects, generating positive press attention and drawing eco-conscious guests. Implemented Strategic Social Media: Introduced new templates that boosted engagement by 50% and strengthened our brand presence online.

Bachelor of Marketing. Achieved Media Relations Success: Cultivated relationships with the media, which led to consistent press coverage and established our reputation as top travel destinations.