At Polaris Industries, I lead multi-channel dealer marketing campaigns, product launches, and dealer toolkits that increased dealer-led campaign execution by 25%. I also launched a redesigned Dealer Marketing Portal and performance dashboards, improving asset usage by 40% and enabling real-time ROI tracking.
Previously, I managed multicultural retail marketing programs at Portu Sunberg for Fortune 500 clients, delivering in-language signage, influencer partnerships, and shopper activations that lifted sales by more than 20% in key markets. At Target, I improved SKU management and promotional execution, reducing setup errors by 30% while strengthening inventory accuracy and on-shelf availability.
My foundation in pricing and merchandising analytics comes from 3M, where I analyzed pricing structures, promotional performance, competitive activity, and market trends to support margin optimization and profitable pricing decisions.
