At Versed, I lead end-to-end retail launches, retailer resets, and integrated go-to-market initiatives across Target and Ulta. I led the Everything Balm Complexion Color launch across 1,400 Target endcaps, driving a 200% year-over-year sales lift.
I manage 20+ launches annually, coordinate retail activation calendars, and serve as the cross-functional link between Sales, Brand, Creative, Product Development, Operations, Supply Chain, retailers, and vendors. I also oversee visual merchandising across 2,000+ store locations and delivered more than $35K in annual savings through vendor negotiations and program optimization.
Previously at Skechers, I managed 70–100 concurrent Field Rep projects, supporting requirements, quality assurance, risk identification, and project process improvements.
