
Marufa Parinas
@marufaparinas
Senior Product Manager at Jane.app who took ePrescribing from business case to revenue.
What I'm looking for
At Jane.app, I took ePrescribing from business case to revenue, delivering the zero-to-one product with pricing, packaging, support readiness, and compliance certification. I also launched a second product from prototype to general availability.
At PointClickCare Technologies, I delivered a multi-year medication orders management project to general availability. I also led product discovery and design to address clinical workflow needs and grow a $22M+ annual portfolio.
At Fraser Health Authority, I led a team supporting medical device integration, network infrastructure management, and information systems procurement and implementation. I also supported digital transformation planning and a hospital's go-live to Meditech from paper workflows.
I bring product strategy and hands-on delivery across clinical products, integrations, platforms, and analytics. I’m also applying AI in product practice, including agent-based tooling and prototypes to shorten delivery cycles.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
Jane.app
Apr 2025 - Present (1 year 6 months)
Product Lead for the PILLS portfolio, driving expansion into the medical segment and owning strategy, discovery, and delivery of new paid add-on products. Took ePrescribing from business case to revenue in under 12 months and launched a second product to general availability.
Portfolio Manager
Fraser Health Authority
Aug 2024 - Apr 2025 (8 months)
Led a team of 11 business analysts, network analysts, and project leads to support medical device integration, network infrastructure management, and information systems procurement for the Surgical, Anesthesiology, and Medical Device Reprocessing portfolio. Launched a Business Analysis Upskill training program and managed cost centers for vendor and contractor procurement.
Senior Product Manager
PointClickCare Technologies
May 2018 - Aug 2024 (6 years 3 months)
Held multiple progressive roles, spearheading product vision and launching end-user products in pharmacy, diagnostic, interoperability, and secure messaging domains. Delivered a large-scale medication orders management project to general availability and drove alignment of portfolio OKRs across departments.
Senior Business Analyst
Ontario Health
Jan 2016 - Dec 2018 (2 years 11 months)
Worked on the Wait Times Information System, contributing to business analysis and system improvements.
Analyst, Architecture & Standards
CIHI
Jan 2011 - Dec 2012 (1 year 11 months)
Contributed to architecture and standards initiatives, supporting data interoperability and system design.
Education
Degrees, certifications, and relevant coursework
Mind the Product
Certified AI for Product Management, Product Management
Certified in AI for Product Management.
Pragmatic Institute
Certified Product Marketing Level 2, Product Marketing
Certified in Product Marketing Level 2.
Pragmatic Institute
Certified Product Management Level 3, Product Management
Certified in Product Management Level 3.
University of Toronto
Master in Health Informatics (Executive), Information Systems
Completed an Executive Master in Health Informatics, focusing on information systems and health informatics.
Scrum.org
Professional Scrum Master Certificate, Scrum
Earned the Professional Scrum Master Certificate.
IASSC
Certified Lean Six Sigma Yellow Belt, Lean Six Sigma
Certified as a Lean Six Sigma Yellow Belt.
SAS Institute
SAS Programming for Macros & SAS Programming Level 2, SAS Programming
Completed SAS Programming for Macros and SAS Programming Level 2.
University of Toronto
Honors BSc, Biochemistry and Health Studies
Earned an Honors BSc with a major in Biochemistry and Health Studies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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