Zabi Abdiani
@zabiabdiani
Senior product manager driving user-centred digital products, growth, and operational efficiency through data-informed strategies.
CanadaWhat I'm looking for
I am a Senior Product Manager with extensive experience leading cross-functional teams to design, launch, and optimize digital products across e-commerce, consumer health, and platform integrations. I focus on building scalable product roadmaps, improving retention and engagement metrics, and reducing operational friction through automation and clear communication frameworks.
My recent roles include end-to-end ownership of courier communication at JustEatTakeaway, PIM and internal tool optimisation at Localised, and multi-portfolio digital strategy at TELUS—delivering measurable results such as reduced cancellations, lower cart abandonment, improved design consistency, and increased orders. I pair customer research and UX best practices with data analysis and executive reporting to align stakeholders and drive outcomes.
I hold a B.Comm in Marketing Management and product certifications including CSPO and Aha! Product Management. I am committed to user-centred design, iterative delivery, and building documentation and systems that scale across teams and clients.
Experience
Work history, roles, and key accomplishments
Senior Product Manager
Just Eat Takeaway
Apr 2025 - Oct 2025 (6 months)
Led end-to-end Courier Communication strategy for the JET Courier App, designing a unified communication framework and multi-phase roadmap that improved engagement, automation, and operational scalability.
Product Manager
Localised
Jul 2024 - Apr 2025 (9 months)
Directed PIM strategy and roadmap supporting global product catalogs for major retailers, redesigning internal tools to reduce service requests by 40% and achieve a 94% user approval rating.
TEDirected digital product strategy for four web applications across Consumer Health and Online Security, reducing subscription cancellations by 30% and decreasing cart abandon rates by 25%.
JPManaged Web and Mobile Inventory Data products end-to-end, launched a new product that exceeded revenue targets by 15% in its first quarter and increased user engagement by 25% after a UI overhaul.
Business Analyst
Jonar Systems
Feb 2020 - Jun 2021 (1 year 4 months)
Served as Project Manager for three large ERP implementations, led cross-functional teams, designed UI/UX for custom ERP features, and implemented a Just-In-Time inventory system achieving 95% automation.
Education
Degrees, certifications, and relevant coursework
RURyerson University
Bachelor of Commerce, Marketing Management
2013 - 2017
Completed a Bachelor of Commerce in Marketing Management focusing on marketing strategy, consumer behaviour, and business fundamentals.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
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