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Juanita Heber

@juanitaheber

Product Manager shaping digital strategy at Axon; led the vision for its Digital Evidence Management Systems, Justice product.

Canada

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What I'm looking for

I partner with founders, startups, and growing businesses to navigate product, operational, and strategic challenges, bringing clarity to roadmaps, systems, and execution.

At Axon, I led the strategic vision and execution for the Digital Evidence Management Systems, Justice product, understanding the needs of public safety and justice professionals and the communities they serve.

At TELUS Santé | TELUS Health, I influenced product strategy and execution for wellbeing technology, connecting customer needs with opportunities for growth.

At Scotiabank, I led product management in an innovation team developing proof-of-concepts, digital prototypes, and production solutions across banking, stock exchange, insurance, and automotive finance.

Across tech, financial services, and government, I've worked in product and strategy advisory, helping founders, startups, and growing businesses bring clarity to roadmaps, systems, and operations. I bring 20+ years of experience turning ideas into practical paths forward.

Experience

Work history, roles, and key accomplishments

Senior Product Manager I

Axon

May 2023 - Nov 2024 (1 year 6 months)

Led the development and execution of the strategic vision for the Digital Evidence Management Systems (DEMS), Justice product as it rapidly grew and scaled by understanding the needs of public safety and justice professionals, and the communities they serve, to facilitate new product deployments around the world for a global impact.

Product Manager

TELUS Santé | TELUS Health

Jul 2021 - Apr 2023 (1 year 9 months)

Product experience leader influencing overall strategy, management, and execution of the best solutions to customer needs and opportunities for growth of wellbeing technology.

Sr. Innovation Product Manager

Scotiabank

Apr 2020 - Dec 2020 (8 months)

Responsible for leading product management in an innovation team that developed proof-of-concepts (POCs), digital prototypes, production solutions to drive innovation in Banking, Stock Exchange, Insurance, and Automotive Finance by collaborating with Engineering, Design, Data Analytics, and Executive stakeholders.

Product Manager

Deloitte Canada

Aug 2018 - Nov 2019 (1 year 3 months)

Led product development and agile projects in the Emerging Technology Hub as apart of the Deloitte Digital Integration Group serving clients across Canada. Managed large-scale, innovative, technical solutions in industries like Financial Services, Healthcare, Insurance, and Government.

Product Owner

Mercedes-Benz Financial Services Canada Corporation

Sep 2012 - Aug 2018 (5 years 11 months)

Business System Leader and Product Owner in the Digital Solution Centre managing Canadian customer-facing systems and websites. Trusted to influence business strategy or initiatives, and manage projects that will improve customer experience and add value by liaising with development teams, business owners, executives, and cross-functional departments and various business stakeholders.

Specialist, Systems & Projects

Peel Children's Aid Society (Peel CAS)

Apr 2007 - Apr 2012 (5 years)

Project team subject-matter expert for centralized web application that improved business processes and integrity of case management. Supported system administration and project planning for enterprise project launches.

Business Analyst

Peel Children's Aid

Dec 2004 - Apr 2007 (2 years 4 months)

Worked as Business Analyst at Peel Children's Aid.

Project Coordinator (Secondment)

Peel Children's Aid

Oct 2005 - Jan 2006 (3 months)

Worked as Project Coordinator (Secondment) at Peel Children's Aid.

Administration & Technical Specialist

Catholic Children's Aid Society of Toronto

Sep 2002 - Nov 2004 (2 years 2 months)

Leader in administration, systems support, software installation, network connectivity & recovery, workspace planning, staff onboarding, web applications, and data management of client information in the organizational database.