Martín User
@martnuser1
I build data-led digital products, from crypto wallets and payments platforms to monetised consumer media.
UruguayWhat I'm looking for
At Howdy, I launched and owned Howdy Wallet, a retail crypto product for distributed Latin American employees that reached 300+ active users and completed 2,000+ error-free trades. I owned onboarding, trading, custody, support, internal risk controls, and the full product lifecycle.
As Howdy's first product hire, I built the product function from scratch and grew the team to 8–10 people as the company scaled from roughly 50 to 400+ employees. I shipped four product lines, built the business intelligence platform that informed company decisions and Salesforce implementation, and helped shift prioritisation from opinion-led to data-led.
Earlier, I owned growth and monetisation for VIX consumer properties serving more than two million daily users, led product integrations at Toolbox TVE, and drove organic growth across digital publishers. I work close to analytics and prototyping, using Claude and Gemini to validate product ideas before writing specs.
Experience
Work history, roles, and key accomplishments
Product Manager
Howdy
Mar 2021 - Oct 2025 (4 years 7 months)
Launched and owned Howdy Wallet, a crypto product for distributed employees in Latin America, with 300+ active users and 2,000+ trades executed without error. Built the product function from scratch, growing the team to 8-10 people while the company scaled from 50 to over 400 employees.
Product Owner / Scrum Master
TVE
Sep 2019 - Dec 2019 (3 months)
Product Owner for integrations and support teams at a SaaS platform connecting content creators with OTT media organizations. Owned API and platform integrations with external providers.
Project Manager, Growth & Monetisation
VIX Inc.
Mar 2017 - Jun 2019 (2 years 3 months)
Owned traffic arbitrage and monetisation across consumer properties serving over 2 million users per day. Ran paid acquisition at scale across Google, Facebook, Pinterest, and Snapchat, and grew organic search into the primary acquisition channel, delivering 50% growth in the final year.
Product Support Manager
Batanga Media
Nov 2012 - Mar 2017 (4 years 4 months)
Managed post-acquisition integration of teams and systems at a large independent digital publisher. Worked across engineering, branded content, and editorial to remove workflow bottlenecks.
SEO Specialist / Team Manager
Crovat
Nov 2009 - Nov 2012 (3 years)
Led organic growth across core digital properties, launching new sites and consolidating others to concentrate brand relevance.
Editor
ABC Blogs
Mar 2006 - Nov 2009 (3 years 8 months)
Fourth employee; worked directly with the founder building the company's first digital properties.
Education
Degrees, certifications, and relevant coursework
Hack Academy
Full Stack Coding Bootcamp, Computer Science
2020 - 2020
Completed a full stack coding bootcamp with over 520 hours of training in JavaScript, React, Node.js, SQL, MongoDB, and APIs.
Universidad de la República
Bachelor of Business Administration, Business
2009 - 2011
Studied business for two years, completing coursework in business fundamentals.
ORT Uruguay
Webmaster, Web Development
2008 - 2009
Completed a webmaster program, gaining skills in web development and management.
Tech stack
Software and tools used professionally
Availability
Location
UruguayAuthorized to work in
Job categories
Skills
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