In my current Senior Digital Marketing & Growth Specialist work, I lead digital marketing strategies and performance campaigns for eCommerce operations and digital businesses. I manage campaigns across Meta Ads, Google Ads, and Amazon Ads, including Amazon Pan-European marketplace operations.
I optimize conversion funnels, landing pages, and product pages to improve sales and lead generation. I also implement marketing automation workflows and campaign tracking systems, with a focus on ROAS, CAC, and marketing ROI.
As an external Digital Marketing Consultant, I support companies in healthcare, wellness, and tourism. For Ona Clinic and Ona Wellness Spa, I managed Meta Ads campaigns and worked on website content, supporting lead generation and booking-oriented campaigns.
