JRJoel Sepúlveda Reyes
@joelseplvedareyes
Senior Digital Marketing Specialist with expertise in lead generation.
SpainWhat I'm looking for
I am a Senior Digital Marketing Specialist with over 10 years of experience in lead generation, performance marketing, and funnel automation. As the founder of Ads Smart Agency, I have developed a strategic and technical profile focused on delivering measurable results, including ROAS, CPL, and CTR. My proficiency in paid media platforms, marketing automation, and persuasive copywriting has allowed me to drive significant growth for my clients.
In my current role as CEO and Performance Marketing Consultant at Ads Smart Agency, I lead the strategic direction of campaigns across Meta Ads, Google Ads, and TikTok Ads. I have successfully designed and implemented high-conversion funnels using Go High Level, achieving over 300 leads per month with a cost per lead under €5 in B2C campaigns. My experience as a Senior Media Buyer at Gautama Network further honed my skills in managing substantial advertising budgets and executing full-funnel strategies with ongoing A/B testing.
Experience
Work history, roles, and key accomplishments
CEO & Performance Marketing Consultant
Ads Smart Agency
Jul 2024 - Present (1 year)
Directed strategic Meta Ads, Google Ads, and TikTok Ads campaigns, designing and implementing high-conversion funnels using Go High Level. Achieved over 300 leads/month with a CPL under \u20ac5 in B2C campaigns, coordinating a creative team of designers, copywriters, and junior media buyers.
Senior Media Buyer
Gautama Network
Feb 2015 - Dec 2024 (9 years 10 months)
Managed advertising accounts with monthly budgets exceeding \u20ac30,000, building and optimizing campaigns on Meta Ads, Google Ads, and YouTube. Tracked key performance indicators such as ROAS, CTR, CPM, and CPC, while also designing landing pages and automated email sequences.
Education
Degrees, certifications, and relevant coursework
Mediabayer
Specialization in Digital Marketing, Performance & Automation, Digital Marketing
Focused on multichannel campaigns across Meta Ads, Google Ads, and TikTok Ads. Developed expertise in funnel building, full-funnel optimization, and automation using Go High Level, Zapier, CRM, and smart forms. Gained proficiency in persuasive copywriting, sales techniques, objection handling, CRO, A/B testing, heatmaps, and consumer psychology.
Unknown
Higher Vocational Training, IT Systems Administration
Completed higher vocational training in IT Systems Administration. Acquired foundational knowledge and practical skills in managing IT systems.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Website
linkedin.com/in/joelreyesadsJob categories
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