Martin Pettinati
@martinpettinati
I build brand narratives and marketing strategies that drive adoption and growth.
SpainWhat I'm looking for
At Softtek, I lead strategic communications for organizational transformation, including an ONCE project reaching nearly 25,000 people and an Employee Portal for Caja Rural Jaén. I also shape technical and commercial proposals and lead projects end-to-end.
Across Sunstone, manas.tech, EarthPulse, Teramot, Welalah, and Welaw, I've helped teams turn technical products into clear value propositions, positioning brands and designing B2B campaigns that support adoption. With over 15 years in strategy, marketing, and communications, I build narratives, brands, and collaborative processes that help organizations connect effectively with their audiences.
Experience
Work history, roles, and key accomplishments
Communications Lead — Change Management Consulting
Softtek
Feb 2026 - Present (7 months)
Owns strategic communication lines for large-scale organizational transformation, leading design and implementation of communication strategy for a strategic project with ONCE, impacting close to 25,000 people. Contributes to strategic design of technical and commercial proposals and leads projects end-to-end, such as the Employee Portal for Caja Rural Jaén.
Education
Degrees, certifications, and relevant coursework
Universidad Tecnológica Nacional
Diploma, Product Management
2022 - 2023
Completed an advanced program in product management, covering product lifecycle from creation to sunset.
thePower MBA
Master of Business Administration, Business Administration
2020 - 2021
Completed an online MBA program with practical lessons from top-tier entrepreneurs.
Stanford University
Professional Course, Human Behavioral Biology
2020 - 2020
Studied human behavioral biology, integrating sociobiology, ethology, neuroscience, and endocrinology.
Universidad Austral
Executive Program, Marketing & Brand Experience
2018 - 2018
Completed an executive program focused on positioning and brand building.
Akimbo by Seth Godin
Seminar, Marketing
2017 - 2017
Participated in a seminar on modern, ethical marketing with a community-based learning approach.
Instituto Tecnológico de Buenos Aires
Executive Program, Design Thinking
2016 - 2016
Completed an executive program in design thinking, focusing on user-centered problem solving.
Universidad de Buenos Aires
Bachelor of Arts, Communication Sciences
2006 - 2013
Earned a Bachelor of Arts in Communication Sciences, covering media, culture, politics, and communication strategy.
Tech stack
Software and tools used professionally
Availability
Location
Spain
ArgentinaWebsite
pettinatimartin.comSalary expectations
Job categories
Skills
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