Looking for a job

Adriana Grossmann

@adrianagrossmann

Strategic Communications | Brand Storytelling | Community Building | Content, Partnerships & Experiences | Well-being & Purpose

Spain

Message

What I'm looking for

I’m looking for a role where I can combine strategic communications, storytelling and community building to create meaningful work that connects with people. I’m especially drawn to international, purpose-driven organizations where I can contribute both strategically and creatively, collaborate with great teams, and continue growing while making a real impact.

Strategic communications and brand professional with experience building narratives, communities and experiences that connect people with organizations and ideas. My background spans communications, brand strategy, content, partnerships and events, with a particular interest in well-being and purpose-driven organizations. I enjoy turning complex ideas into clear, engaging stories and bringing projects from concept to execution.

Experience

Work history, roles, and key accomplishments

Current

Associate Director, Marketing & Communications

Current

IE University

Jan 2023 - Present (3 years 8 months)

Leads the Center's communications and marketing strategy, overseeing editorial planning and content across newsletters, web, social media, and internal channels. Translates research and academic initiatives into clear content for diverse audiences and develops events to foster engagement.

Corporate Communications Brand Strategy Content Strategy Internal Communications Public Relations Community Building Digital Marketing Social Media Brand and Events Stakeholder Management Project Management Cross Functional Collaboration

Marketing, Communications & Social Media Manager

Roots Lamarca

May 2020 - Jan 2023 (2 years 8 months)

Contributed to product development and campaigns, bringing a communications perspective to go-to-market execution. Defined and executed content strategy across social media and email marketing, and managed partnerships with brands, media, and influencers.

Marketing Communication Skills Social Media Content Strategy Email Marketing Brand Partnerships Influencer Relations Press Events Brand Activation

Communications Assistant Manager

CEA – Comisariado Europeo del Automóvil

Aug 2019 - Jun 2020 (10 months)

Managed content strategy for social media and the AutoCEA digital magazine, including editorial planning, content creation, and publishing in WordPress. Developed digital campaigns and analyzed monthly performance to refine communications strategy.

Content Strategy Social Media WordPress Digital Campaigns Analytics Editorial Planning

Co-Founder | Brand, Marketing & Communications

Avohaus

Jul 2018 - Feb 2020 (1 year 7 months)

Co-founded Avohaus and built the brand from the ground up, including name, logo, visual identity, tone of voice, positioning, and brand guidelines. Defined communications and content strategy and managed media and influencer relations.

Brand Strategy Brand Identity Content Strategy Social Media Campaigns Creative Concepts Photography PR Influencer Relations Partnerships

Communications, Content & Teaching

Various Agencies and Media

Jan 2012 - Dec 2017 (5 years 11 months)

Experience across creative and digital agencies, media, and education, with roles spanning copywriting, content editing, social media, and university teaching.

Copywriting Content Editing Social Media Teaching

Adjunct Faculty

IE University

Designs and teaches undergraduate and graduate sessions on well-being, purpose, and personal development, combining evidence-based knowledge with participatory learning methods.

Teaching Curriculum Design Well Being Personal Development Participatory Learning