Martin Marinov

Serves as the external SEO, SEM, and paid media track for a portfolio of six-plus national and regional homebuilder brands, functioning as the agency partner a client-side marketing manager would brief and hold accountable. Owns monthly reporting, budget pacing, and roadmap prioritization across Google Ads and Microsoft Advertising.

Owns end-to-end integrated marketing for a portfolio of SMB retail, e-commerce, and local service merchants, covering acquisition strategy, content, SEO/AEO, paid media, and measurement. Writes and manages content workstreams from brief to publication, including case studies, testimonials, and blog programs.

Managed integrated search programs for B2B technology accounts, coordinating with client brand and demand gen teams. Refined targeting, audience segmentation, ad copy, and landing pages for SolarWinds, achieving a 25% reduction in CPA while lifting conversions 30% in under four months.

Led a team of specialists delivering search and content programs for 40+ SMB and mid-market property management clients. Partnered with sales, product, and client success to align marketing programs with revenue goals, and presented performance insights to executives and key accounts.

Managed multi-country paid search for Norton and PC Tools, coordinating internal stakeholders and external agency partners across regions and briefing them on creative and landing page requirements. Ran structured A/B testing programs on ad creative and landing experiences for PC Tools to improve conversion rate.

Built and optimized large-scale search accounts (1M+ keywords) for clients including Yahoo Sports and TeleNav within a fast-moving agency environment.

Holds current Google Ads certifications in Search, Display, and Reporting and Measurement.

Earned a Bachelor of Arts in Economics and a Bachelor of Arts in Spanish.

Accredited as a Microsoft Advertising Professional.

Completed HubSpot Inbound Marketing certification.

Completed Advanced Google Analytics (GA4) certification.