Open to opportunities

Camila User

@camilauser1

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Experienced SEM and SEO specialist driving organic growth, paid performance, and data-led strategies.

United States

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What I'm looking for

I seek a data-driven marketing role where I can lead SEO and SEM strategy, optimize cross-channel performance, and scale impact within collaborative teams.

I am an SEM specialist with over five years' experience optimizing 100+ websites for visibility, traffic, and conversions, blending technical SEO, content strategy, and paid media to deliver measurable results. I have led large migrations, implemented GA4, developed SOPs to improve cross-functional workflows, and introduced AI-powered SEO dashboards to enhance reporting and strategy.

My work has produced major uplifts in organic performance, including a +1,500% traffic increase for a client in one year, and I routinely manage PPC campaigns across Google and Microsoft Ads, landing page optimizations, and GEO-targeted strategies for AI-driven search results. I bring strong analytical, project management, and UX-aware CRO skills to help teams scale consistent, data-driven growth.

Experience

Work history, roles, and key accomplishments

Current

SEM Specialist

Current

Thomas Publishing

Apr 2023 - Present (2 years 5 months)

Expanded SEO role to include PPC, creating and managing Google and Microsoft ad campaigns while introducing AI SEO dashboards and GEO-targeted strategies to improve visibility and lead generation.

SEO PPC Google Ads Microsoft Ads Keyword Research Landing Page Optimization GA4 AI SEO Dashboards CRO

SEO Specialist

Thomas Publishing

Jun 2022 - Apr 2023 (10 months)

Managed high-priority SEO tasks and technical troubleshooting, led UA to GA4 migration with process guides, and developed SOPs to standardize internal SEO operations and reporting.

Technical SEO SOP Development Google Tag Manager Reporting Client Management Process Improvement

SEO Analyst

Thomas Publishing

Dec 2018 - Jun 2022 (3 years 6 months)

Owned end-to-end SEO for 15+ client sites, driving up to a +1,500% organic traffic increase for a client in one year and leading site migrations, metadata optimization, and cross-functional content collaboration.

SEO Strategy Sitemaps Ahrefs Screaming Frog Reporting

Digital Marketing Intern

Conception Hub

May 2018 - Nov 2018 (6 months)

Supported digital marketing campaigns across SEO, social media, and content planning; implemented SEO best practices on multiple sites and developed client proposals.

SEO Social Media Content Planning Proposals On Page SEO Analytics

Volunteer Marketing Manager

ReFood

Jan 2016 - May 2016 (4 months)

Led volunteer team content creation and social media to raise brand visibility and supported event planning and distribution efforts for a food-waste nonprofit.

Social Media Content Creation Event Planning Volunteer coordination Community Outreach Brand Awareness

Education

Degrees, certifications, and relevant coursework

Hult International Business School

Master of Science, International Marketing

Master of Science in International Marketing completed at Hult International Business School in Boston, focusing on international marketing strategies and digital marketing tools.