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Martin Helms

@martinhelms

Business Development Manager at OnRobot, developing machine-tending automation opportunities and partner-led routes to market.

Denmark

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At OnRobot, I drive business development for machine-tending automation in industrial manufacturing, identifying market opportunities, customers, and partner-led routes to market. I work with technical and commercial stakeholders to connect production challenges with relevant automation solutions.

At Primax/Lightion, I developed more than 20 new customers and expanded existing accounts to more than USD 8M in revenue, and secured two customer projects valued at approximately USD 20M each. Earlier, I supported semiconductor commercialization at Infineon Technologies GmbH / Merus ApS, where strategic account development and market expansion delivered sustained double-digit sales growth.

Experience

Work history, roles, and key accomplishments

Current

Business Development Manager

Current

OnRobot

Jan 2026 - Present (10 months)

Drive business development for machine tending automation in industrial manufacturing, identifying new market opportunities and partner-led routes to market. Engage technical and commercial stakeholders to translate automation capabilities into customer value propositions.

Business Development Machine Tending Industrial Automation Market Development Pipeline Management Stakeholder Engagement

Technical Sales & Business Development

Primax/Lightion

Jan 2020 - Dec 2025 (5 years 11 months)

Drove technical sales and business development across the Nordics for OEM and industrial customers within electronics, embedded systems, and power solutions. Developed more than 20 new customers and expanded existing accounts to over USD 8M revenue.

Technical Sales Business Development OEM Sales Embedded Systems Power Solutions Account Management Negotiation

Technical Business Development & Product Marketing

Infineon Technologies GmbH / Merus ApS

Jan 2014 - Dec 2021 (7 years 11 months)

Managed international OEM accounts and distributor networks across EMEA and APAC within semiconductor and embedded technology markets. Delivered sustained double-digit sales growth through strategic account development and market expansion.

Semiconductor Sales Business Development Product Marketing OEM Account Management distribution management Go To Market Strategy

Director of Sales

HLH Electronics

Jan 2013 - Dec 2014 (1 year 11 months)

Held commercial responsibility for technical sales and business development within electronics manufacturing services targeting OEM, industrial, and high-reliability customers. Managed the full commercial process including prospecting, RFQs, quotations, tenders, and negotiations.

Sales Management Business Development Electronics Manufacturing OEM Sales RFP RFQ Management Negotiation

Sales Manager

ICEpower

Jan 2010 - Dec 2013 (3 years 11 months)

Managed international OEM accounts and distributor networks across EMEA, APAC, and the Americas within embedded electronics and power solutions. Tripled the number of active customer accounts through proactive business development and international market expansion.

Sales Management OEM Account Management Distributor Management Embedded Hardware Power Solutions Business Development

Graduate Sales Consultant

AWApatent

Jan 2008 - Dec 2009 (1 year 11 months)

Worked with B2B sales of IP and technology-related services. Advised customers on licensing and commercialization.

B2B Sales Intellectual Property Licensing Commercialization

Event Manager

TracTrac

Jan 2002 - Dec 2008 (6 years 11 months)

Education and game leader of GPS live tracking events.

Event Management GPS Tracking Education

Student Counselor

DTU

Jan 2002 - Dec 2008 (6 years 11 months)

Provided student counseling services.

Counseling Student Support

Founder, Head of Advert Sale

Krydsfelt

Jan 2002 - Dec 2008 (6 years 11 months)

Founded and led advertising sales for Krydsfelt.

entrepreneurship Advertising Sales Leadership

Student Union President

Polyteknisk Forening

Jan 2002 - Dec 2008 (6 years 11 months)

Served as Student Union President.

Leadership Student Organization Management

First Lieutenant

Danish Army

Jan 2000 - Dec 2003 (3 years 11 months)

Leadership experience from the Danish Army with exposure to structured decision-making, planning, and prioritization.

Leadership Decision making Planning Prioritization

Education

Degrees, certifications, and relevant coursework

Copenhagen Business School

Graduate Diploma in International Business, International Business

2007 - 2011

Graduate Diploma in International Business (HD(U), Handelsdiplom i Udenrigshandel) from Copenhagen Business School.

Technical University of Denmark

Master of Science, Electronic Engineering

2006 - 2008

Master of Science in Electronic Engineering (Civilingeniør i Elektronik) from the Technical University of Denmark. Master thesis: Frequency domain method for estimation of errors in navigation systems.

Technical University of Denmark

Bachelor of Science, Electronic Engineering

2002 - 2006

Bachelor of Science in Electronic Engineering (Diplomingeniør i Elektronik) from the Technical University of Denmark. Bachelor thesis: Estimation of heading with Kalman filtered GNSS data.