
Martin Hardoy
@martinhardoy
Product prototyper at FunEx turning ambiguous ideas into working, testable products, including a B2B portal prototype used as a pitch.
What I'm looking for
At FunEx, I turn ambiguous product ideas into working, navigable prototypes, bringing research, UX, UI, and front-end together so teams can test and decide. Templates I designed are live across hundreds of attraction pages, and my Sam's Club Travel & Entertainment portal prototype was used as a B2B pitch.
Before FunEx, I spent 16 years at The Walt Disney Company in regional marketing and digital roles, including leading marketing for National Geographic, Fox, Disney+ and Star+. I now also run Soy Singularidad, where I work with founders and small teams to shape ideas into usable products; my work includes Consciencia Digital, an AI product studio.
Experience
Work history, roles, and key accomplishments
Product Prototyper & Design Engineer
FunEx
Sep 2025 - Present (1 year 1 month)
Design and build end-to-end prototypes for Great Work Perks and FunEx, covering discovery, UX architecture, UI, and front-end in code. Created interactive prototypes for attraction pages, marketplace, and B2B flows, and influenced design review processes.
Founder & Product Designer
Soy Singularidad
Apr 2024 - Present (2 years 6 months)
Founded an independent boutique studio working with founders and small teams to turn ambiguous ideas into usable products. Focuses on positioning, product definition, interface design, and building the smallest real thing that proves the concept.
Purpose-driven EdTech Entrepreneur
Entrepreneurial Project
Jun 2023 - Apr 2024 (10 months)
Developed an educational project combining artificial intelligence, hyper-personalized learning, and soft skills training. Studied educational theories and instructional design, and mentored youth in professional development.
Regional Marketing Manager - General Entertainment & Factual
The Walt Disney Company
Oct 2020 - May 2023 (2 years 7 months)
Led cross-functional teams to develop and execute marketing strategies for National Geographic, Fox, Disney+ and Star+. Defined annual budget allocation and led production of a successful podcast series for National Geographic.
Regional Marketing Manager - Kids
The Walt Disney Company
Oct 2018 - Oct 2020 (2 years)
Strategically devised and executed marketing campaigns targeting the Kids segment. Defined annual budget allocation, managed brand development and franchise management, and achieved repositioning objectives within a zero-budget constraint.
Regional Marketing Manager - Mothers, Babies, and Preschoolers
The Walt Disney Company
Oct 2017 - Oct 2018 (1 year)
Strategically devised and executed marketing campaigns targeting mothers, babies, and preschoolers. Drove franchise strength through strategic partnerships and defined annual budget allocation.
Regional Marketing Supervisor - Mothers, Babies, and Preschoolers
The Walt Disney Company
Mar 2015 - Oct 2017 (2 years 7 months)
Supervised marketing campaigns and budget for the mothers, babies, and preschoolers segment. Served as regional point person for franchise awareness and participated in a team to improve the department's work environment.
Regional Marketing Supervisor - Disney Interactive
The Walt Disney Company
Sep 2014 - Mar 2015 (6 months)
Supervised marketing campaigns for Disney Interactive products.
Production Supervisor - Club Penguin
The Walt Disney Company
Sep 2013 - Aug 2014 (11 months)
Led Club Penguin's regional production team.
Online Content Scheduling Supervisor - Digital Media
The Walt Disney Company
Mar 2013 - Sep 2013 (6 months)
Organized, valued, and scheduled online content publication.
Regional Project Supervisor - Digital Media
The Walt Disney Company
Jan 2009 - Mar 2013 (4 years 2 months)
Managed projects and processes for the Digital Media Division.
Online Products Coordinator - New Media
The Walt Disney Company
Oct 2006 - Jan 2009 (2 years 3 months)
Coordinated web development and digital products.
Design Supervisor
Scientrix
Dec 2004 - Jul 2006 (1 year 7 months)
Coordinated tasks between production and design departments. Participated in the definition of product, sales, and marketing strategies.
Product Analyst / Programmer
Onvos
Apr 2004 - Oct 2004 (6 months)
Analyzed and developed web products.
Web Analyst
AMERICA LATINA LOGISTICA
Dec 2000 - Mar 2004 (3 years 3 months)
Served as Webmaster, Trainer, Project Leader, and Help Desk support.
Education
Degrees, certifications, and relevant coursework
University of Maryland Global Campus
MicroMasters® Program, Educational/Instructional Technology
2023 - 2024
Pursued a MicroMasters® Program in Instructional Design and Technology, focusing on educational technology.
HarvardX
Certificate, Educational/Instructional Technology
2023 - 2023
Completed a certificate in Educational/Instructional Technology.
IEBS
Master's degree, Marketing, Ventas y Estrategia Digital
2016 - 2017
Earned a Master's degree in Executive Marketing, Sales, and Digital Strategy.
Dale Carnegie Training - Argentina
Training, Interpersonal and Social Skills
Completed training in interpersonal and social skills.
Escuela Superior de Artes Visuales Martin A. Malharro
Graphic Designer, Graphic Design
Studied graphic design.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
digitalawareness.lifeSalary expectations
Social media
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