Looking for a job

Lucas Pichel

@lucaspichel

Product Manager at Playstudios, shaping The Win Zone from 0 to 1 and contributing to 34% DAU growth and 68% ARPPU growth.

Argentina

Message

What I'm looking for

I'm transitioning from UX/UI design into Product Management, building on my direct experience executing PRDs, aligning Product and Engineering, and planning work against OKRs. I'm open to remote roles across the Americas or on-site in Buenos Aires.

At Playstudios, I helped build The Win Zone from 0 to 1 ahead of its June 2025 launch. I translate PRDs into shipped features, plan work against OKRs, and contributed to 34% DAU growth and 68% ARPPU growth over the last quarter.

I designed The Win Zone’s Missions tracking system, increasing daily Quests participation among DAU by 211% in the month after release. My UX/UI background also includes redesigning the Daily Bonus feature, which increased average daily spins by 40%, and building a mobile app from concept to launch as a freelancer.

Experience

Work history, roles, and key accomplishments

Current

UX/UI Designer

Current

Playstudios

Jan 2021 - Present (5 years 8 months)

Lead UX/UI Designer for The Win Zone, partnering with Product Owners and Creative Directors to translate PRDs into shipped features. Designed an in-game Missions tracking system that increased daily mission participation by 211% and led a redesign of the Daily Bonus feature that increased daily average spins by 40%.

Figma Wireframing Prototyping Design Systems Information Architecture PRD Execution OKR Aligned Planning Agile Scrum Sprint Planning Retrospectives Stakeholder Management Data Driven Decision Making

Freelance Multimedia and UX/UI Designer

Self Employed

Jan 2017 - Dec 2021 (4 years 11 months)

Owned a mobile app from concept to launch, including market and user research, requirements definition, and iterative delivery based on usability testing. Translated stakeholder and user feedback into a delivery plan for a website redesign against business and accessibility requirements.

UX UI Design User Research Usability Testing Requirements Definition Web Design Mobile App Design

Education

Degrees, certifications, and relevant coursework

Coderhouse

Product Management Certificate, Product Management

Product Management Certificate, in progress, expected completion November 2026.

Universidad Argentina de la Empresa (UADE)

Bachelor's Degree, Multimedia and Interaction Design

2017 - 2021

Bachelor's Degree in Multimedia and Interaction Design, covering user-centered digital design, UX/UI for web and apps, AR/VR design, service design, and 2D/3D motion graphics.