Tomas Noseda
@tomasnoseda
Product Designer with 8+ years delivering scalable digital products across web, mobile, and Connected TV.
What I'm looking for
I’m a Product Designer with 8+ years shipping digital products for FIFA, ViX (TelevisaUnivision), Sky, National Geographic, and BBVA—bringing a deep background in Media, OTT & Entertainment, and cross-platform experiences (web, mobile, Connected TV). I work end-to-end: from discovery, research, and product definition to design systems and high-fidelity UI, collaborating shoulder-to-shoulder with engineering and stakeholders to co-create high-impact, scalable products.
Most recently, I’ve led end-to-end UX for Plei, Inc. across both the organizer-facing web dashboard (PleiOS) and the player-facing mobile app—covering game creation, roster management, payments, waitlists, and customer support tooling. I shape solutions through discovery and alignment, then deliver flows, wireframes, prototypes, and detailed tickets with acceptance criteria and edge cases, while building and maintaining a unified design system to keep usability, feasibility, and business value in balance.
Experience
Work history, roles, and key accomplishments
Product Designer
Plei, Inc
Oct 2024 - Present (1 year 9 months)
Owned end-to-end UX for the organizer-facing web dashboard, from discovery and problem framing through high-fidelity UI and design QA. Led discovery and stakeholder alignment, built a design system, and supported implementation with detailed tickets and prototypes.
Product Designer
FIFA
Jan 2024 - Sep 2024 (8 months)
Led the visual design for FIFA's official multi-brand tournament app, including building a token-based design system in Figma Variables for CMS-driven theming and light/dark modes.
Product Designer
FIFA
Dec 2022 - Jan 2024 (1 year 1 month)
Collaborated with stakeholders to define product strategies for FIFA’s digital platforms, including FIFA.com, FIFA mobile, and FIFA+. Led responsive web experiences and redesigned native apps to strengthen cross-platform consistency and engagement.
Product Designer
ViX
Sep 2021 - Nov 2022 (1 year 2 months)
Led design and optimization of user interfaces for Over-the-Top (OTT) and Connected TV experiences across major platforms. Collaborated with product and engineering teams to define and execute multiplatform design strategies aligned to user needs and business goals.
Visual Designer
Paven
Dec 2020 - Sep 2021 (9 months)
Led the strategic definition and evolution of brand identity and collaborated with executive teams to establish cohesive brand guidelines. Conducted user research and usability testing, then applied insights to design responsive mobile app and web experiences and build a design system.
Collaborated with Product Owners, Business Analysts, and Developers to align design solutions with business goals and user needs. Built and maintained a design system, conducted benchmarking and user research, and validated designs with the development team.
Worked on FIFA.com, the FIFA App, and FIFA+ across product visioning, research, and delivery. Redesigned FIFA App components, enhanced the FIFA design system, defined FIFA+ live streaming user flow, and validated designs with user testing and accessibility-focused updates.
Education
Degrees, certifications, and relevant coursework
Tomas hasn't added their education
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Tech stack
Software and tools used professionally
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Website
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