Martina WEI

I am a co-founder and strategic marketing leader with a proven track record in digital transformation and AI-driven innovation. My expertise lies in scaling platforms, optimizing campaigns, and forging impactful partnerships for sustainable growth. I have successfully directed data-driven digital marketing strategies that propelled our platform to a top-3 market position in China, achieving 2 million users in just three years.

In my role at Guangzhou Simplify Network Co., Ltd., I spearheaded initiatives that improved conversion rates and reduced acquisition costs by 40%. I initiated a digital transformation in the rental market, leveraging machine learning to enhance accuracy and efficiency. My passion for sports and creativity also drives me to design unique climbing-related products, merging my professional and personal interests.