Open to opportunities

Daniel Xiao

@danielxiao

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Experienced marketing leader

China

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What I'm looking for

I am looking for a challenging role in a dynamic company that values creativity and innovation, where I can leverage my marketing expertise to drive growth and brand success.

With over 14 years of management experience in marketing and branding, I have successfully led teams in multinational companies, driving growth through innovative strategies and effective execution. My journey has taken me through various roles, from Sales Manager to Global Marketing Director, where I honed my skills in digital marketing, consumer insights, and go-to-market strategies.

At Denis Group, I currently head the marketing department, overseeing a team of 10 to develop and implement year-round marketing strategies that align with our brand identity. My previous role as Global Marketing Director at KastKing saw me managing a diverse team and achieving significant growth in brand awareness across multiple platforms. I am passionate about leveraging data analysis to optimize marketing strategies and drive business results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Head for China

Current

Denis Group

Dec 2021 - Present (3 years 6 months)

Leading the marketing department at Denis Group, focusing on branding, trade marketing, e-commerce, and product design. Responsible for developing and executing marketing strategies aligned with business goals, overseeing social media content, and analyzing campaign performance.

Brand Strategy Digital Marketing Social Media Management Consumer Insights Campaign Management Team Leadership Data Analysis

Global Marketing Director

Shenzhen Eposeidon (KastKing)

Oct 2019 - Oct 2021 (1 year 11 months)

Managed global marketing teams and developed annual marketing strategies for KastKing. Focused on branding, influencer marketing, and data-driven decision-making to enhance market presence and sales.

Team Management Branding Influencer Marketing Social Media Strategy Data Analysis Campaign Management SEO Consumer Insights

Marketing Director for Greater China

Trung Nguyen Singapore Pte. Ltd.

Sep 2015 - Aug 2019 (3 years 11 months)

Oversaw branding, e-commerce, and trade marketing for Trung Nguyen in Greater China. Developed integrated marketing strategies that significantly increased market share and sales turnover.

Brand Management Market Research Campaign Management Consumer Insights Team Leadership Social Media Strategy Budget Management PR

Global Marketing Manager

Hangsen Technology Group

Oct 2011 - Sep 2015 (3 years 11 months)

Developed annual marketing strategies for Hangsen, focusing on branding and market research. Managed social media presence and optimized growth strategies based on performance metrics.

Marketing Strategy Branding Social Media Management Market Research Data Analysis SEO Campaign Management Product Development Team Leadership

Sales Manager

SSK Corporation

Sep 2008 - Sep 2011 (3 years)

Led sales team at SSK Corporation, setting targets and managing customer relationships. Responsible for business negotiations and overseeing sales processes.

Sales Management Customer Relationship Management Negotiation Team Leadership Target Setting Order Management Trade Shows Payment Tracking Market Analysis

Sales Representative to Sales Supervisor

Shenzhen Beauty Star CO., Ltd

Mar 2005 - Aug 2012 (7 years 5 months)

Managed sales of plastic cosmetic packaging, serving top international brands. Handled the entire sales process and mentored assistants in customer development and order management.

Sales Management Customer Development Order Management Trade Shows Mentoring Market Research Relationship Management

Education

Degrees, certifications, and relevant coursework

Jinan University

Master of Business Administration, Business Administration

2021 -

Pursuing a Master of Business Administration, focusing on Management, Enterprise Strategic Management, Marketing, Brand Management, and Consumer Behavior.