Open to opportunities

Marta Cascajo

@martacascajo

Message

I lead data-driven paid influencer campaigns across Beauty, FMCG, and Pharma markets.

Spain

Message

What I'm looking for

I'm looking to lead scalable, data-driven influencer and digital marketing strategies, combining brand storytelling, performance, and measurable growth across multi-market campaigns.

At Territory Influence, I lead paid influencer strategy for Coca-Cola, L’Oréal and Puig across Spain and Portugal, designing scalable campaigns that combine branding, performance and storytelling. I own strategic planning, KPI analysis, optimisation, client and agency negotiations, and 360° initiatives that support digital transformation.

Previously, I managed multi-market influencer activations at IMPRESS and Hello Monday across Spain, Portugal, the UK and Italy, including quarterly budgets above €500K. I’ve led ambassador programmes, launches, cross-functional teams, content development, influencer negotiations, reporting, and market-specific strategies for Beauty, Fashion, Lifestyle, FMCG and Pharma brands.

Experience

Work history, roles, and key accomplishments

Current

Paid Influencer Strategy & Campaigns Lead

Current

Territory Influence (Bertelsmann Group)

Feb 2025 - Present (1 year 7 months)

Leads paid influencer strategy across Beauty, FMCG & Pharma key accounts, owning strategic planning and optimisation to maximise ROI and brand impact. Drives data-led decision making through KPI analysis, benchmarking, and trend tracking, and leads 360° paid influencer initiatives.